Experian Adds Features to Consumer Identity Theft Product
Experian introduced several improvements to ProtectMyID.com, a consumer identity theft detection, protection and fraud resolution product. The compliance solution now offers notification alerts and Internet scans for potential fraudulent use of personal information.
IRVINE, Calif. — Experian introduced several improvements to ProtectMyID.com, a consumer identity theft detection, protection and fraud resolution product. The compliance solution now offers notification alerts and Internet scans for potential fraudulent use of personal information.
Product enhancements now available at ProtectMyID.com include:
• Active Internet scans that search for key indications of potential fraudulent use of debit, credit card and Social Security numbers
• Notification alerts that inform members when a change of address action is initiated so members can verify that the change was legitimate or determine if it came from an unauthorized source
• Members can now choose to receive notification alerts via email, text message or U.S. mail
Core features of ProtectMyID.com include:
• Daily monitoring of its members’ credit reports at all three credit bureaus, with alerts as key changes are detected.
• Access to experienced, U.S. Fraud Resolution Agents providing members with invaluable personal assistance in resolving identity theft issues as well as help in the event of a lost or stolen wallet.
• As members, parents can extend identity theft protection to their children through the patent-pending ChildSecure for an additional fee. ProtectMyID.com provides the only monthly monitoring of your children’s credit information.
• ProtectMyID.com’s Guarantee will reimburse for up to $1 million in related losses and expenses in the event the product fails and may also reimburse for stolen funds from unauthorized ATM, debit and credit card transactions for which the member may be personally liable. The Product Guarantee is subject to limitations, see the website for details.
“Identity theft continues to be a problem, and simply checking your credit report once a year isn’t enough to protect yourself against the financial loss and emotional strain that accompanies this crime,” said Jennifer Leuer, general manager of ProtectMyID.com. “While no one can ever entirely prevent identity theft, they can take steps to educate and protect themselves and get dedicated help if a theft occurs.”
More F&I

AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →