COSTA MESA, Calif. -- Experian has launched Auto Prospect Online Credit, which is designed specifically for auto lenders and their dealer networks to help pinpoint vehicle shoppers who are currently in the market to purchase a vehicle. It then pre-qualifies those customers for financing using credit criteria established by the lender.

The tool can be implemented by a lender under its own brand and made available to dealers via the Internet. By accessing a lender's site, dealers can launch a pre-approved direct marketing campaign by choosing the vehicle they plan to market, geography, mail quantity and desired credit selects from the lender. Once a campaign is started, the mailings can be handled either by the lender or by Experian.

"Our finance customers are looking for ways to become a lender of choice with dealerships," said Scott Waldron, president of Experian Automotive. "APO Credit can help lenders win market share by giving dealers what they want most — qualified showroom traffic."