ATLANTA — Beginning in September, dealers who subscribe to Experian Automotive's AutoCheck product will have the option of utilizing those vehicle history reports on the AutoTrader.com site, the two companies announced.

This non-exclusive partnership between the two companies is a step designed to facilitate choice for AutoTrader.com's dealer customers and allow other vehicle history report providers to work with AutoTrader.com in a similar manner.

"We are listening to our customers and strive to evaluate our products and services based on their feedback," said Alan Smith, COO at AutoTrader.com. "Our dealer customers have clearly expressed a desire to have more freedom in deciding which vehicle history reports they would like to use to merchandise their inventory on our site, and our goal with this partnership is to make that choice a reality."

Through listening to customer feedback, AutoTrader.com recognized that there was a growing need among its dealer customers to select which vehicle history report service they wish to utilize on the AutoTrader.com site. By entering into a non-exclusive relationship with one of those providers, AutoTrader.com is moving toward empowering dealer customers with more choice in this important aspect of merchandising their listings, officials said.