Flick Fusion, LT2 Partner on Dealer Video Solution
Flick Fusion has partnered with Lighthouse Technology Team to bring video marketing to the commercial truck, equipment, cycle, recreational vehicle and powersports industries. Dealers in these industries can now use the Flick Fusion platform to easily create video for the web.
URBANDALE, Iowa —Flick Fusion has partnered with Lighthouse Technology Team (LT2) to bring video marketing solutions to the commercial truck, equipment, cycle, recreational vehicle (RV) and powersports industries.
Effective immediately, the Flick Fusion video platform will enable dealers in these industries to showcase their vehicles and equipment with live-action videos on their websites, push inventory videos to third-party sites, and take advantage of Video SEO (VSEO) to bring customers to their websites.
"Consumers in these vertical markets are quickly following the automotive consumer when it comes to relying on the Internet and technology during the research, shopping and purchasing process," said Brian Cox, president and CEO of Flick Fusion Video Marketing. "Dealerships that showcase their equipment with dynamic videos and leverage the incredible power of VSEO have an opportunity to greatly increase their presence and ability to be found on the Internet."
The Flick Fusion video marketing platform offers dealers an automated, user-friendly and inexpensive solution for creating videos for every vehicle or piece of equipment on the lot, officials said. Videos can be featured on the dealers' websites, pushed out to third-party inventory shopping sites and/or posted on YouTube and other video sites that leverage the power of VSEO.
Flick Fusion's platform is fully automated. When customers type in the name of a make, model or type of equipment, videos are 50 times more likely to get organic page ranks in Google than plain text results, according to Forrester Research.
LT2 specializes in helping technology and marketing vendors in retail automotive to break into adjacent vertical markets including commercial truck, equipment, power sports, cycle and recreational vehicles (RVs).
"Dealers in these markets are seeing a growing demand by their consumers, and require more industry-leading solutions to effectively market their products and services over the Internet," said Lance Tebay, founder and CEO of LT2. "That's a direct result of a more sophisticated online consumer, and inventory videos are one of the best tools for capturing consumers' attention, bringing them to your website and converting them into leads and sales."
More Digital

F&I in the Digital Age
Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.
Read More →
Need for Speed: EV Apps Lack Consistency
Fifty-five percent of surveyed EV owners said their mobile applications had a major or moderate impact on their purchasing decisions, but connectivity issues remain a problem.
Read More →
Four Keys to Your Digital Trail Defense
Federal regulators are cracking down on hidden fees. This protective measure could mean the difference between winning and losing a lawsuit or surviving a duel with the Dark Side.
Read More →
Hyundai Hosts Tech Talent Forum
Technology leaders from Hyundai Motor Group will have open discussions at the inaugural HMG Tech Talent Forum on topics ranging from autonomous driving to 'smart' manufacturing.
Read More →
Dealers Seek Actionable AI
Dealers are facing growing frustrations with current generic artificial intelligence tools, according to a survey by Lotlinx, which found they want a solution that understands their inventories.
Read More →
Reahard & Associates Forges New Integration
The firm's F&I Insight tie-up with The Impact Group’s ImpactMenu platform is designed to enhance finance-and-insurance transaction recording for auto dealerships.
Read More →
Registration Open for Reynolds Amplify Retail Summit
Advancements with Reynolds' AI Agent, Rey, will take center stage this August at the Park Hyatt Aviara in Carlsbad, Calif., near San Diego.
Read More →
Automotive Training Academy by Assurant Grows Offering
A new Atlanta location on Reynolds and Reynolds' docuPAD e-contracting system is designed to broaden access for auto professionals.
Read More →
Assurant Debuts Virtual Solution for Dealers' Staffing Challenges
Company says on-demand access to F&I specialists is shown to boost dealership efficiency and profitability.
Read More →
What to Do When Your Vendor Is Hacked
The quickest way to turn a breach into a crisis is to wing it. Follow this seven-step playbook to ensure you meet your obligations.
Read More →