URBANDALE, Iowa — Flick Fusion announced the release of VidCom Mobile App, a multiplatform video communication app designed to enable dealership personnel to engage consumers by sending them a video email or video text that encourages the customer to click on a “Video Call” button. When the customer initiates the call, dealership staff is connected with them via a live-streaming, one-way or two-way video conversation.

VidCom combines features from both VidMail, Flick Fusion’s email marketing application and StreaMe, a live-streaming video communications app. Dealers can use VidCom to follow up with leads, engage and build rapport with auto shoppers, send personalized video emails and texts and to perform live-stream vehicle walkarounds.

“Today’s consumer demands instant information and transparency during the car-buying process. VidCom was designed to fulfill this demand while providing the dealership with greater insight into each consumer via Flick Fusion’s SMARTFLICKS video-hosting platform,” said Tim James, COO of Flick Fusion.

VidCom video calls are initiated when the customer clicks on a “Video Call” button. The button can be embedded into a variety of communications formats, including on a website’s vehicle detail pages or into emails, social media postings and display ads.

Once the video call is initiated, both the customers and dealership staff can choose to engage in one-way or two-way live-streaming communications. During the call, the customer also has the option to mute the audio and use a built-in chat feature to communicate, according to the provider.

“VidCom provides auto shoppers with an additional way to communicate with dealerships based on their preference,” said James. “The younger generation has embraced video emails and video chat, and over time dealers will see engagement rates steadily increase as this form of video communications becomes mainstream.”