Ford of Canada Selects DealerTrack Arkona DMS
Arkona Inc., a subsidiary of DealerTrack Holdings Inc., announced that the Ford Motor Company of Canada Limited has selected the DealerTrack Arkona dealer management system (DMS) as the replacement product for its current iCONNECT DMS, one of a number of systems used by Ford and Ford-Lincoln dealerships in Canada.
LAKE SUCCESS, N.Y. -- Arkona Inc., a subsidiary of DealerTrack Holdings Inc., announced that the Ford Motor Company of Canada Limited has selected the DealerTrack Arkona dealer management system (DMS) as the replacement product for its current iCONNECT DMS, one of a number of systems used by Ford and Ford-Lincoln dealerships in Canada.
The new DMS product will be rebranded iCONNECT and will be marketed and supported by Ford of Canada staff. The selection by Ford of Canada marks DealerTrack's initial entry into the Canadian DMS market.
"We are excited that Ford of Canada has chosen the DealerTrack Arkona DMS as its new iCONNECT DMS solution," said Mark O'Neil, chairman and chief executive officer of DealerTrack. "DealerTrack is committed to reducing dealers' costs and increasing their profitability, while also providing open access to other technology vendors. We look forward to working with Ford and its dealers across Canada."
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