FI showroom red and grey logo
MenuMENU
SearchSEARCH

Ford, Toyota Teaming Up on Hybrid Powertrain System

Ford Motor Company and Toyota Motor Corporation announced plans to jointly develop a hybrid powertrain system for light trucks and SUVs. The agreement, expected to be finalized next year, will allow both companies to speed up the delivery of more affordable hybrid systems.

by Staff
August 23, 2011
2 min to read


DEARBORN, Mich. — Ford Motor Company and Toyota Motor Corporation announced they will collaborate on the development of an advanced new hybrid system for light truck and SUV customers. The two companies have signed a memorandum of understanding (MOU) on the product development collaboration, with the formal agreement expected by next year.

“This agreement brings together the capability of two global leaders in hybrid vehicles and hybrid technology to develop a better solution more quickly and affordably for our customers,” said Derrick Kuzak, Ford group vice president of Global Product Development. “Ford achieved a breakthrough with the Ford Fusion Hybrid, and we intend to do this again for a new group of truck and SUV buyers  customers we know very well.”

Ad Loading...

Both companies also have agreed also to collaborate on standards and technologies needed to enable a safer, more secure and more convenient in-car experience for next-generation telematics systems. The telematics collaboration relates only to standards and technologies, and each company will continue to separately develop their own in-vehicle products and features.

“Ford has made tremendous progress in the area of telematics,” Kuzak said. “Working together on in-vehicle standards can only enhance our customers’ experience with their vehicles.”

Under the MOU agreement, the two companies will bring the best of their independently developed hybrid powertrain technology and knowledge to a new co-developed hybrid system, which will be used in rear-wheel-drive light trucks arriving later this decade.

“Toyota is extremely proud to join Ford in developing a hybrid system for pickup trucks and SUVs,” said Akio Toyoda, Toyota president. “Not only is this tie-up clearly one aimed at making automobiles ever better, it should also become an important building block for future mobility in the U.S.”

More Digital

Laptop computer on a desk with a notepad and pen next to it and a whiteboard in the background
Digital•by Rick McCormick•October 15, 2026

AI: Facilitator, Not Fixer, in F&I

The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.

Read More →
Person at laptop with green-colored code on the screen
Digital•by Hannah Mitchell•October 5, 2026

Simple But Effective Hacking Surges

Data from the past year at U.S. auto dealerships finds that email and identity phishing are growing threat sources that can dispense with malware by exploiting trust.

Read More →
Mechanic's hand working in car engine
Digital•September 10, 2026

The Future of Car Dealerships

Artificial intelligence is reshaping the service-drive experience and will help retailers stay competitive.

Read More →
Ad Loading...
newspaper advertisement circled in pink, Turn Listings into Leads, F&I and Showroom
Digital•by Lauren Lawrence•August 5, 2026

Structure Leads to Optimized Auto Listings

As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.

Read More →
Photo of two businessmen shaking hands next to a white car in a showroom
Digital•by Hannah Mitchell•August 3, 2026

Real Intelligence

AI, though it presents many opportunities for productivity, efficiency and more, isn’t a one-for-one stand-in for people. It can augment human capital but not replace it altogether.

Read More →
Photo of man's hand on laptop keyboard on a desk
Digital•by Staff•June 16, 2026

Zurich Launches Advisor IQ for F&I Manager Coaching

The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.

Read More →
Ad Loading...
Adapting to Digital For a convenient and trustworthy experience, F&I and Showroom
Digital•June 1, 2026

F&I in the Digital Age

Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.

Read More →
Hands holding phone over graphic.
Digital•by Lauren Lawrence•May 27, 2026

Need for Speed: EV Apps Lack Consistency

Fifty-five percent of surveyed EV owners said their mobile applications had a major or moderate impact on their purchasing decisions, but connectivity issues remain a problem.

Read More →
Light 'trail' to illustrate the idea of a digital trail
Digital•by Gil Van Over•May 18, 2026

Four Keys to Your Digital Trail Defense

Federal regulators are cracking down on hidden fees. This protective measure could mean the difference between winning and losing a lawsuit or surviving a duel with the Dark Side.

Read More →
Ad Loading...
Hyundai Motor Group Tech Talent Forum 2026 September 17-18 San Jose, California. background of starry night
Digital•by Lauren Lawrence•April 20, 2026

Hyundai Hosts Tech Talent Forum

Technology leaders from Hyundai Motor Group will have open discussions at the inaugural HMG Tech Talent Forum on topics ranging from autonomous driving to 'smart' manufacturing.

Read More →