AUSTIN, Texas — CarStory, Vast‘s automotive AI platform, today announced that its CarStory Market Reports for used vehicles are available to all Ford and Lincoln Dealers with a FordDirect website at no charge. This partnership provides Ford and Lincoln dealers with the opportunity to tap into CarStory’s proprietary vehicle and market analytics tool to help price and market used vehicles.

CarStory Market Reports use advanced AI and analytics to best position used vehicles in local markets to sell. Using the industry’s largest set of inventory and shopper insights, the reports are the most advanced way for dealers to connect visitors with the vehicles they want. Analyzing shopper behavior and the local market, CarStory provides used vehicle information to help buyers to make purchase decisions, all according to the company.

“Dealers need the most innovative tools to stay competitive in the crowded market,” said Chad Bockius, CarStory’s CPO. “There’s just too much data out there to stick with the old ways. Shopping behavior is changing with the proliferation of mobile-first and consumers want answers not just more information. We are excited to partner with FordDirect to give dealers the analytics they need to turn browsers into buyers.”