DETROIT — motormindz Inc., a global automotive professional services and technology accelerator, announced today that former Global BMW executive Alan Harris will join its team as a senior partner.

Harris’ experience in the global automotive industry includes chief executive positions for BMW across several markets, including Asia, Australia, Continental Europe, Africa and the United States, as well as retail automotive positions with both Mercedes Benz and Porsche in the United Kingdom.

In his most recent role at as CEO for BMW Japan and Malaysia, Harris steered sales and brand development for all of the BMW Group brands, including BMW, MINI, and Motorrad, achieving record sales growth in these Asian markets. He also successfully led negotiations with the Malaysian government to position BMW as the first premium brand to locally assemble future plug-in hybrid models and export them to other countries within the ASEAN region. 

“We are elated to have Alan join our rapidly growing team. Alan’s senior global automotive leadership experience fits hand-in-hand with our continued expansion into markets outside of North America and Europe,” said Jeff Van Dongen, founder and CEO of motormindz.

Harris joins a team of automotive notables at motormindz, including the likes of John Felice from Ford Motor Co., Don Johnson from General Motors Co., Ray Fisher from the Chrysler Group, and many more.  In his role as senior partner, Harris will help lead the global assessment and implementation of solutions and technologies aimed to solve challenges across the automotive vertical.

“I am excited to join a team of professionals who share the same enthusiasm and vision I do in helping challenge the status quo for the betterment of our business,” said Harris. “Some of the projects in which we are engaged around logistics optimization and connected consumer are ground breaking and represent the future state of the industry.”