SAN FRANCISCO — Former TrueCar executive Ken Potter has joined The Appraisal Lane, a used-car trade network and communications platform for dealers. The 20-year automotive industry veteran will serve as vice president of sales.

Potter, who most recently serviced as vice president of dealer development for TrueCar, has held executive positions at several well-known automotive industry organizations, including general manager of CarMax, vice president of Sales for Greenlight.com, and vice president and general manager of CarsDirect.com. Prior to joining TrueCar, he served as chief revenue officer at SureSale.com.

“Ken has built lasting relationships in this industry, with a proven track record of successfully growing sales and driving expansion efforts for businesses like ours,” said Andrew Iorgulescu, co-founder and president of The Appraisal Lane. “He joins our team at a critical time, since we are actively rolling out our platform to targeted automotive markets offering significant growth opportunities. It’s an exciting time for the team.”

The Appraisal Lane enables dealers nationwide to post pre-owned inventory and receive cash offers quickly and easily from expert appraisers. Fully optimized for mobile, the platform manages appraisal submissions, purchase offers, and communications between dealers, appraisers, and wholesale buyers.

The platform also tracks sales information, such as costs, transportation, profit and loss information, as well as fulfillment channels through which the vehicles are ultimately sold, including direct to dealer, physical auctions and online auctions. Additionally, dealer groups can white label the technology suite to power their own private networks.

“I’m excited to join The Appraisal Lane team and I look forward to the possibilities for growth in – and enhancements to – our industry,” said Potter. “Based on our analysis, over 36 million vehicles will be appraised this year, but until now, the wholesale used-car appraisal and acquisition process was inefficient. We’re transforming this process by sourcing wholesale experts to provide dealers with the most accurate offers quickly and easily through a fully mobile-optimized platform. The end result is improved business operations and ultimately, more car sales for dealers.”

For more information, visit www.theappraisallane.com.