LONG BEACH, Calif. — FrogData announced the hiring of Chris Dulla as national sales director. Dulla comes to FrogData with more than 30 years of combined executive experience at Heiser Automotive Group and CDK Global.

In his new position, Dulla will be responsible for overseeing the entire sales organization and establishing and driving sales for the company’s data analytics platform. The solution was designed to deliver advanced reporting, business insights and predictive analytics to help dealers make the right decisions to improve productivity and profitability.

“Chris brings a wealth of knowledge to his position as national sales director. He knows the difficulties dealership managers face through the time he spent leading Heiser Automotive Group, and he also knows the vendor-side challenges through his two decades of leadership roles while at CDK Global,” said Tej Soni, founder of FrogData. “He understands the value of analyzing dealership data and putting the results into practice and can speak from a position of experience and authority. We could not be happier to have him on the team.”

As president of Heiser Automotive Group, Dulla oversaw, developed and implemented revenue and profit growth strategies for five dealership locations with 320 employees. Previous to Heiser, Dulla held the position of vice president at ADP Dealer Services (now CDK Global). In this role, he was responsible for driving sales and revenue for the CRM product line, with oversight for product marketing and development.

“When the executive team showed me the ins and outs of the FrogData system and the analytics it provides, I had to get involved. This is a game-changer for the industry,” said Dulla. “We look forward to rolling it out and showing dealer managers just how powerful this tool is when determining efficiencies and profitability across their dealer organizations.”