LAWRENCEVILLE, Ga. — Black Book has announced a distribution agreement with Gauss Digital Marketing to leverage its Bullseye Prospecting solution.

“Gauss Digital prides itself on serving clients as their external marketing department, and this includes a roster of auto dealerships that need quality campaigns to increase sales and customer engagement,” said Stan Gauss, CEO of Gauss Digital. “We’re particularly excited about Bullseye Prospecting as it will increase efficiencies in the process of creating customer campaigns while also maximizing profit potential.”

According to Black Book, Bullseye Prospecting is a comprehensive, all-inclusive platform designed to help marketing agencies automate customer campaigns for their auto dealership clients. The platform uses data provided by Black Book in order to make the development of customer campaigns a simpler process, according to the company.

Bullseye Prospecting makes it so marketing agencies such as Gauss Digital no longer need to rely on multiple vendor partners in order to create a customer campaign. Bullseye prospecting leverages economies of scale for data coming from DMS, consumer, incentives, and vehicle equity and valuation sources, according to Black Book. It also utilizes partnerships with photo and printer vendors for direct marketing collateral, the company adds.

According to company officials, Bullseye Prospecting was found to deliver a 30% reduction in cost per car sold during initial tests.

“In order to lower customer campaign costs, dealers and their marketing partners need to re-evaluate the way in which they are developed and managed,” said Jared Kalfus, senior vice president of sales for Black Book. “Bullseye Prospecting helps offset tightening margins in auto sales, while also creating a one-stop-shop for campaign development in an effort to maximize results and ROI.”