GM, Capital One Extend Partnership, Launch Rewards Card
Capital One, Mastercard and General Motors are extending their relationship with the launch of the new GM Card, which offers rewards consumers can use toward the purchase or lease of a new Chevrolet, Buick, GMC or Cadillac vehicle.
MCLEAN, Va. & DETROIT — Capital One and General Motors, along with Mastercard, have announced a multi-year extension of their co-brand card partnership and the launch of the new GM Card from Capital One.
The new GM Card from Capital One offers consumers 5 percent earnings on their first $5,000 worth of net card purchases annually, as well as unlimited 2 percent earning on all other purchases. It comes with no annual fee and offers no limits on the rewards consumers can accumulate and redeem toward the purchase or lease of a new Chevrolet, Buick, GMC or Cadillac vehicle.
Since its launch in 1992, GM Card earnings have been redeemed toward the purchase of nearly 7 million new GM cars, trucks, SUVs and crossovers.
“Our customers have never had a better or bigger lineup of new Chevrolet, Buick, GMC and Cadillac models to choose from to meet their needs,” said Chuck Thomson, general manager of GM retail sales and marketing support. “We are introducing 27 new or refreshed cars, trucks and SUVs in 2013 and 2014 – an average of one per month – and the new GM Card is the key for customers to put one in their driveways.”
The new GM Card, designed in collaboration with the General Motors global design staff, features a vertical card design and is available in five options, including a universal design, as well as four division card designs featuring Chevrolet, Buick, GMC and Cadillac.
More F&I

Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →