‘Great Deleveraging’ Has Ended, Equifax Reports
Consumers are back in the borrowing business, with November consumer credit data from Equifax showing that nonmortgage credit balances rose to their highest level in five years.
ATLANTA — Based on consumer credit data collect by Equifax through November, the five-year run of debt deleveraging might be over. The credit reporting agency reported this week that nonmortgage credit balances reached their highest level since the Great Recession in November, totaling $3.1 trillion. Showing the biggest increase were credit balances for auto loans.
Credit balances for auto loans increased 9.6% on a year-over-year basis to $965 billion. Credit balances for retail- and bank-issued credit cards also increased 4.8% and 4.7% to $71 billion and $611.7 billion, respectively.
November also saw the total balance of nonmortgage write-offs fall to their second lowest level in eight year on a year-to-date basis, totaling $73.4 billion. The total balance of home-finance write-offs also fell to their second-lowest level in eight years on a year-to-date basis, totaling $91.2 billion.
"The Great Deleveraging has clearly ended and U.S. consumers are back in the borrowing business, but how they borrow has greatly changed from prior to the Great Recession," said Amy Crews Cutts, senior vice president and chief economist at Equifax. "Today, while auto loans make up 30.9% of nonmortgage consumer debt — just as they did in December 2007 at the recession's start — student loans have grown from 20.2% to a whopping 37.3%, and bank- and retailer-issued credit cards are down to 21.9% of consumer debt from 31.4%."
Equifax also reported that the total number of outstanding loans on a year-to-date basis in November was more than 70 million, the highest level in more than five years. Serious delinquencies, or auto loans 60 days or more past due, accounted for 1.04% of total balances — a decrease from 1.15% one year ago.
Additionally, the total number of new auto loans originated between January and September 2014 was 19.2 million, an increase of 4.7% from a year ago, according to Equifax. At the same time, the total balance of new credit originated was $391.6 billion, an increase of 7%.
"One way to read this change is that consumers now value investment (in their education and durable goods like cars) over immediate consumption, which is good for our economy over the long run,” Cutts noted. “But with the exception of new car production, sluggish consumption slows economic growth in the short-term, partially explaining the slower-than-hoped-for economic recovery."
More F&I

Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →