GSFSGroup Launches New Interactive Website
GSFS’ new site features a consumer section designed to help car buyers locate information about the company’s F&I offerings.
HOUSTON — GSFSGroup launched a new website designed to support agents, dealers and their customers. In addition to being easier to navigate, the new site also offers an interactive F&I product review tool dealers can use to promote to consumers, new reporting features and an enhanced security platform.
“Continuing our commitment to be a strong business partner working in tandem with our customers, this new website creates an online experience that is intuitive and informative for agents, dealers and the end consumers,” said Steve Amos, president of GSFSGroup. “The added features and functionality are combined with a secure back-end system to provide powerful tools to help our clients be more successful.”
The new GSFSGroup.com website is tailored to support specific business needs through the highly secure portal, MyGSFS, offering access to a variety of new reports. Other new features include a tutorial platform, as well as F&I product and training overviews.
According to the company, the new consumer section is designed to make it simple for buyers to find information about F&I products. Contact information also is accessible when customers have additional questions when making a claim.
The F&I Product Review Tool, which can be uploaded directly to a dealer’s website, can also be used to educate consumers about available F&I products so they have a complete understanding of each product’s benefits. Additionally, updates to these tools are automatically sent out, keeping all information current.
More F&I
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →