GSFSGroup Launches New Interactive Website
GSFS’ new site features a consumer section designed to help car buyers locate information about the company’s F&I offerings.
HOUSTON — GSFSGroup launched a new website designed to support agents, dealers and their customers. In addition to being easier to navigate, the new site also offers an interactive F&I product review tool dealers can use to promote to consumers, new reporting features and an enhanced security platform.
“Continuing our commitment to be a strong business partner working in tandem with our customers, this new website creates an online experience that is intuitive and informative for agents, dealers and the end consumers,” said Steve Amos, president of GSFSGroup. “The added features and functionality are combined with a secure back-end system to provide powerful tools to help our clients be more successful.”
The new GSFSGroup.com website is tailored to support specific business needs through the highly secure portal, MyGSFS, offering access to a variety of new reports. Other new features include a tutorial platform, as well as F&I product and training overviews.
According to the company, the new consumer section is designed to make it simple for buyers to find information about F&I products. Contact information also is accessible when customers have additional questions when making a claim.
The F&I Product Review Tool, which can be uploaded directly to a dealer’s website, can also be used to educate consumers about available F&I products so they have a complete understanding of each product’s benefits. Additionally, updates to these tools are automatically sent out, keeping all information current.
More F&I
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →