Gubagoo Adds Apple Business Chat
New functionality will allow customers of Gubagoo dealerships to view vehicle inventory, book a test drive, and schedule a service appointment from the Messages app on iPhone and iPad.

Gubagoo now supports Apple Business Chat with a consumer-facing “Chat with Messages” button on Gubagoo-enabled dealer websites.
Photo courtesy Gubagoo
BOCA RATON, Fla. — Gubagoo dealerships are now able to use Apple Business Chat to communicate directly with car buyers using the native Messages app on iPhone and iPad, the company announced.
“We are thrilled to support Apple Business Chat, which offers a powerful, engaging new way for automotive dealerships to interact with millions of iOS users,” said Brad Title, CEO of Gubagoo. “Automotive dealerships and OEMs that use Gubagoo can easily sign up to try Apple Business Chat beta.”
Customers shopping on Gubagoo dealer websites can click a “Chat with Messages” button to instantly connect with dealerships through the Messages app and view vehicle inventory, ask vehicle-related questions, book a test drive, and schedule a service appointment. All conversations are instantly routed to Gubagoo’s professional chat specialists 24 hours a day, all according to the announcement.
Originally posted on Auto Dealer Today
More Digital

Fixed-Ops Automation Can Help Dealerships Stand Out
Technology turns everyday service repairs into lasting customer loyalty and dealer profitability.
Read More →
AI and the Auto Dealer
These are risks you can’t ignore as the technology becomes more and more of a presence in the auto retail environment.
Read More →
Data Drives Success
Dealerships that make decisions based on data rather than gut instinct or experience have a leg up on their competitors, according to a recent survey.
Read More →
AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Simple But Effective Hacking Surges
Data from the past year at U.S. auto dealerships finds that email and identity phishing are growing threat sources that can dispense with malware by exploiting trust.
Read More →
The Future of Car Dealerships
Artificial intelligence is reshaping the service-drive experience and will help retailers stay competitive.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →
Real Intelligence
AI, though it presents many opportunities for productivity, efficiency and more, isn’t a one-for-one stand-in for people. It can augment human capital but not replace it altogether.
Read More →
Zurich Launches Advisor IQ for F&I Manager Coaching
The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.
Read More →
F&I in the Digital Age
Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.
Read More →