ATLANTA — Cox Automotive has promoted Zach Hallowell to vice president of Manheim Digital Marketplace and RMS Automotive, effective immediately. The company described the promotion as part of an ongoing effort to align its assets to best serve the evolving needs of its clients.

In this leadership role, Hallowell will direct and coordinate the overall domestic and global operational activities for digital channels — OVE, Manheim.com and Simulcast and OEM-specific marketplaces — along with RMS Automotive and its global business. Hallowell will ensure optimum efficiency and productivity to maximize growth and profitability and coordinating with Manheim’s physical and mobile auction leadership teams to create a fluid, seamless experience for clients, according to the company.  

Hallowell will work closely with Derek Hansen, vice president of offsite solutions, Manheim Digital Marketplace and RMS Automotive, whose responsibilities include all digital and mobile offsite solutions.

“As we grow and scale our digital marketplaces, we continue to put the right people in the right roles to best serve our clients’ needs for omni-channel buying and selling,” said Nick Peluso, president, Manheim Digital Marketplace and RMS Automotive. “I am pleased to promote Zach to this leadership role. His vast remarketing experience and creativity is exactly what we need to drive the evolution of our technology platform and services.”

In his previous role as general manager of RMS Automotive, Hallowell was responsible for directing and coordinating the overall global activities of RMS to ensure optimum efficiency and productivity to maximize growth, profitability and customer satisfaction. Last year, RMS reached a significant milestone with the 400,000th vehicle being transacted on the RMS Automotive platform, representing a 25% year-over-year increase. 

Hallowell is a seasoned remarketing industry executive, with extensive experience in the global wholesale automotive industry, having spent 15-plus years developing and evolving SaaS platforms to support wholesale automotive processes. He is the named inventor on numerous patents related to wholesale remarketing systems, including vehicle lifecycle management, electronic marketplaces, and third-party vehicle inspection processes, and he previously held several senior leadership roles at OPENLANE and ADESA.