FI showroom red and grey logo
MenuMENU
SearchSEARCH

Harley-Davidson Names John Olin Chief Financial Officer

Harley-Davidson Inc. has named John Olin as senior vice president and chief financial officer, effective immediately. Olin, 48, has served as interim CFO of Harley-Davidson Inc. since May 1 and as Harley-Davidson Motor Company's vice president and controller since joining the organization in May 2003.

by Staff
September 18, 2009
2 min to read


MILWAUKEE — Harley-Davidson Inc. has named John Olin as senior vice president and chief financial officer, effective immediately. Olin, 48, has served as interim CFO of Harley-Davidson Inc. since May 1 and as Harley-Davidson Motor Company's vice president and controller since joining the organization in May 2003.

"John is a seasoned financial executive with domestic and global experience who is deeply knowledgeable about our business," said Keith Wandell, president and CEO of Harley-Davidson Inc. "He has also demonstrated strong leadership in guiding our financial group as interim CFO. After conducting a thorough review of internal and external candidates for this key leadership position, we are pleased to name John CFO and I look forward to continuing to work with him and the rest of our management team as we lead Harley-Davidson forward."

Ad Loading...

As CFO, Olin will report to Wandell and have responsibility for all Harley-Davidson financial and treasury operations, as well as for investor relations, aviation and information systems.

Olin brings more than 25 years of financial leadership to the CFO role. Before joining Harley-Davidson, Olin served for 12 years in various domestic and global financial roles at Kraft Foods, Oscar Mayer Foods and Miller Brewing Company, including his responsibilities as controller of Kraft Foods' cheese division. Earlier in his career, he held positions with financial services and specialized consulting firms including Ernst & Whinney (now Ernst & Young). Olin holds a bachelor's degree in accounting from Indiana University and is a certified public accountant. He also holds a master's degree in business administration from the University of Chicago.

More F&I

Under the hood of a Toyota Prius EV Hybrid car.
F&Iby StaffJune 15, 2026

New Lifetime Battery F&I Product Meant to Drive Dealer Traffic

EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.

Read More →
Several illustrations of question marks on a surface
F&IJune 10, 2026

The Psychology Behind Menus That Increase Add-On Sales

There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.

Read More →
Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Ad Loading...
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Ad Loading...
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

What Market Timing Mistakes Mean for Your Reinsurance Program

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Ad Loading...
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →