Honda, Toyota Record Record-High Transaction Prices, TrueCar Reports

According to TrueCar.com, Honda and Toyota held the record for transaction prices for the second straight month. All transaction prices were up except for Ford and General Motors.

by Staff

July 3, 2012

3 min to read

SANTA MONICA, Calif. — TrueCar.com reports that the average transaction price for light vehicles in the U.S. market climbed for all manufacturers except for Ford and GM. The average transaction price, the vehicle information site estimated, was $30,508 in June 2012, up $849 (2.9 percent) from June 2011 and up $148 (0.5 percent) from May 2012.

"Despite the relative slowdown in the last two months, the auto industry continues to experience improved profitability with strong year-over-year sales, historically high transaction prices and precise incentives spending," said Jesse Toprak, vice president of market intelligence for TrueCar.com.

Manufacturer	June 2012 Transaction Price	May 2012 Transaction Price	June 2011 Transaction Price	Percent Change June 2011 to June 2012	Percent Change May 2012 to June 2012
Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)	$29,590	$29,679	$28,568	3.6%	-0.3%
Ford (Ford, Lincoln)	$31,947	$31,676	$32,599	-2.0%	0.9%
GM (Buick, Cadillac, Chevrolet, GMC)	$32,824	$33,142	$33,842	-3.0%	-1.0%
Honda (Acura, Honda)	$27,055	$26,984	$25,763	5.0%	0.3%
Hyundai/Kia	$22,121	$22,196	$20,510	7.9%	-0.3%
Nissan (Nissan, Infiniti)	$28,283	$27,817	$27,595	2.5%	1.7%
Toyota (Lexus, Scion, Toyota)	$27,910	$27,801	$25,842	8.0%	0.4%
Volkswagen (Audi, Volkswagen)	$33,368	$33,160	$32,348	3.2%	0.6%
Industry	$30,508	$30,360	$29,659	2.9%	0.5%

Additionally, TrueCar.com estimated that the average incentive for light-vehicles was $2,432 in June 2012, up $36 (1.5 percent) from June 2011 and down $124 (4.8 percent) from May 2012.

Manufacturer	June 2012 Incentives	May 2012 Incentives	June 2011 Incentives	Percent Change June 2011 to June 2012	Percent Change May 2012 to June 2012
Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)	$3,192	$3,106	$3,049	4.7%	2.8%
Ford (Ford, Lincoln)	$2,489	$2,650	$2,641	-5.8%	-6.1%
GM (Buick, Cadillac, Chevrolet, GMC)	$3,014	$3,368	$2,948	2.3%	-10.5%
Honda (Acura, Honda)	$2,314	$2,353	$1,766	31.0%	-1.6%
Hyundai/Kia	$1,253	$1,242	$1,364	-8.2%	0.9%
Nissan (Nissan, Infiniti)	$2,645	$2,766	$2,214	19.5%	-4.4%
Toyota (Lexus, Scion, Toyota)	$1,699	$1,968	$1,891	-10.2%	-13.7%
Volkswagen (Audi, Volkswagen)	$2,485	$2,560	$2,035	22.1%	-2.9%
Industry	$2,432	$2,556	$2,396	1.5%	-4.8%

TrueCar.com estimated that the ratio of incentives to average transaction price for light-vehicles was 8 percent in June 2012, down from 8.1 percent in June 2011 and down from 8.4 percent in May 2012.

Manufacturer	June 2012 Incentives/Avg. Transaction Price	May 2012 Incentives/Avg. Transaction Price	June 2011 Incentives/ Avg. Transaction Price	Percent Change June 2011 to June 2012	Percent Change May 2012 to June 2012
Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)	10.8%	10.5%	10.7%	0.1%	0.3%
Ford (Ford, Lincoln)	7.8%	8.4%	8.1%	-0.3%	-0.6%
GM (Buick, Cadillac, Chevrolet, GMC)	9.2%	10.2%	8.7%	0.5%	-1.0%
Honda (Acura, Honda)	8.6%	8.7%	6.9%	1.7%	-0.2%
Hyundai/Kia	5.7%	5.6%	6.7%	-1.0%	0.1%
Nissan (Nissan, Infiniti)	9.4%	9.9%	8.0%	1.3%	-0.6%
Toyota (Lexus, Scion, Toyota)	6.1%	7.1%	7.3%	-1.2%	-1.0%
Volkswagen (Audi, Volkswagen)	7.4%	7.7%	6.3%	1.2%	-0.3%
Industry	8.0%	8.4%	8.1%	-0.1%	-0.4%