LAWRENCEVILLE, Ga. — Black Book has announced a distribution agreement with HP360 that will enable the direct marketing firm to offer Bullseye Prospecting, a turnkey platform for dealer marketing campaigns.  

"Bullseye Prospecting allows our team to expand our 360-degree marketing concept throughout our entire network of automotive clients," said Lane Kidd, executive vice president of HP360. "From direct mail and full-service advertising plans, Bullseye Prospecting reduces campaign costs, enabling dealers to realize greater profits in their customer campaigns."

Most campaigns incur additional costs from the markups that come from the multiple vendors and marketing partners dealers normally work with. Bullseye Prospecting was designed to reduce and consolidate these different touchpoints during the development and execution of a customer campaign.

"With Bullseye Prospecting, HP360's automotive clients will see a greater return on their marketing investment, which will result in higher client satisfaction," said Jared Kalfus, senior vice president of sales for Black Book. "Additionally, the ability to scale for seasonal campaigns and the ease in which campaigns can be executed from its turnkey approach will result in a more seamless solution to customer outreach and campaign reporting."