FI showroom red and grey logo
MenuMENU
SearchSEARCH

Hyundai Expands North American Footprint

Building on a previously announced $26 billion U.S. investment, Hyundai said it will grow its North American lineup and U.S.-based production and parts sourcing.

March 30, 2026
Hyundai steering wheel, black leather

Currently in the U.S., Hyundai operates the Metaplant America in Georgia and manufacturing plant in Alabama.

Credit:

Pexels/Gift Habeshaw

2 min to read


  • Hyundai is making a significant expansion of its North American lineup.
  • The company is increasing its U.S.-based production capabilities.
  • Hyundai is boosting its sourcing of parts within the United States.

*Summarized by AI

Hyundai Motor Co. said it plans to expand its North American lineup with 36 all-new or significantly enhanced vehicles starting this year and extending into 2030.

The lineup will include passenger cars, SUVs, trucks and commercial vehicles across power trains, including internal combustion engines, hybrids, battery electric and extended-range electric models.

Ad Loading...

The South Korean automaker said the broad mix of power trains is “intended to address varying customer demand across the U.S., Canada and Mexico.” It said the models will include core vehicles, as well as expanded trim lines, and will incorporate XRT and N performance derivatives.

“By expanding our product portfolio and offering a wider range of powertrains in North America, we’re giving customers more choice while continuing to strengthen our long-term investment in US manufacturing, jobs, and the broader automotive ecosystem,” said Hyundai President and Chief Executive José Muñoz.

The expansion is part of a $26 billion U.S. investment that the company announced last year and that includes a new steel mill in Louisiana and a robotics innovation hub.

The automaker said its goal is to have more than 80% of its vehicles sold in the U.S. to be domestically assembled by 2030, which falls in line with the ongoing Trump administration push for increased domestic manufacturing. It said it also plans to increase its U.S. supply-chain content, or parts sourcing, from 60% to 80% for “greater efficiency.”

More Showroom

Aerial shot of a car dealership
Showroomby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Photo of cars lined up on lot
ShowroomJuly 10, 2026

The Trade-In Paradox

Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.

Read More →
Phot of a dark Kia vehicle interior with steering part of steering wheel and dashboard
Showroomby Hannah MitchellJune 29, 2026

Focus on Vehicle Cabins

The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.

Read More →
Ad Loading...
Photo of multiple new SUVs on a car dealership lot
Showroomby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →
Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →
Ad Loading...
Dodge emblem on orange vehicle
Showroomby Hannah MitchellJune 15, 2026

New Vehicles Down for Most Brands

Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.

Read More →
Photo of the back of an electric Mercedes
Showroomby Hannah MitchellJune 10, 2026

Auto Prices Ride May Moderation

Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.

Read More →
Orange Mitsubishi car on grass
Showroomby Lauren LawrenceJune 8, 2026

Mitsubishi Sets Growth Strategy, Structural Transformation

The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'

Read More →
Ad Loading...
inside of car, view of steering wheel with hands on it driving
Showroomby Lauren LawrenceMay 29, 2026

Affordable, Safe Cars for Teen Drivers

Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.

Read More →