Hyundai Motor Co. said it plans to expand its North American lineup with 36 all-new or significantly enhanced vehicles starting this year and extending into 2030.
The lineup will include passenger cars, SUVs, trucks and commercial vehicles across power trains, including internal combustion engines, hybrids, battery electric and extended-range electric models.
The South Korean automaker said the broad mix of power trains is “intended to address varying customer demand across the U.S., Canada and Mexico.” It said the models will include core vehicles, as well as expanded trim lines, and will incorporate XRT and N performance derivatives.
“By expanding our product portfolio and offering a wider range of powertrains in North America, we’re giving customers more choice while continuing to strengthen our long-term investment in US manufacturing, jobs, and the broader automotive ecosystem,” said Hyundai President and Chief Executive José Muñoz.
The expansion is part of a $26 billion U.S. investment that the company announced last year and that includes a new steel mill in Louisiana and a robotics innovation hub.
The automaker said its goal is to have more than 80% of its vehicles sold in the U.S. to be domestically assembled by 2030, which falls in line with the ongoing Trump administration push for increased domestic manufacturing. It said it also plans to increase its U.S. supply-chain content, or parts sourcing, from 60% to 80% for “greater efficiency.”