Hyundai Expands North American Footprint
Building on a previously announced $26 billion U.S. investment, Hyundai said it will grow its North American lineup and U.S.-based production and parts sourcing.

Currently in the U.S., Hyundai operates the Metaplant America in Georgia and manufacturing plant in Alabama.
Pexels/Gift Habeshaw
- Hyundai is making a significant expansion of its North American lineup.
- The company is increasing its U.S.-based production capabilities.
- Hyundai is boosting its sourcing of parts within the United States.
*Summarized by AI
Hyundai Motor Co. said it plans to expand its North American lineup with 36 all-new or significantly enhanced vehicles starting this year and extending into 2030.
The lineup will include passenger cars, SUVs, trucks and commercial vehicles across power trains, including internal combustion engines, hybrids, battery electric and extended-range electric models.
The South Korean automaker said the broad mix of power trains is “intended to address varying customer demand across the U.S., Canada and Mexico.” It said the models will include core vehicles, as well as expanded trim lines, and will incorporate XRT and N performance derivatives.
“By expanding our product portfolio and offering a wider range of powertrains in North America, we’re giving customers more choice while continuing to strengthen our long-term investment in US manufacturing, jobs, and the broader automotive ecosystem,” said Hyundai President and Chief Executive José Muñoz.
The expansion is part of a $26 billion U.S. investment that the company announced last year and that includes a new steel mill in Louisiana and a robotics innovation hub.
The automaker said its goal is to have more than 80% of its vehicles sold in the U.S. to be domestically assembled by 2030, which falls in line with the ongoing Trump administration push for increased domestic manufacturing. It said it also plans to increase its U.S. supply-chain content, or parts sourcing, from 60% to 80% for “greater efficiency.”
More Showroom

OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
New Vehicles Down for Most Brands
Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.
Read More →
Auto Prices Ride May Moderation
Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.
Read More →
Mitsubishi Sets Growth Strategy, Structural Transformation
The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'
Read More →
Affordable, Safe Cars for Teen Drivers
Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.
Read More →