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SEARCHDespite efforts to stick to value pricing, some manufacturers have resorted to incentives to drive showroom traffic as gas prices and interest rates rise.
Despite efforts to stick to value pricing, some manufacturers have resorted to incentives to drive showroom traffic as gas prices and interest rates rise. Free-gas offers and zero-percent financing have returned to dealerships across the country, reported The Wall Street Journal.
DaimlerChrysler AG’s Chrysler Group is offering customers a choice between zero-percent financing for up to 60 months on most models or cash-back offers that have been available since the start of April.
Harris Interactive and Kelley Blue Book conducted a survey that showed 62 percent of new-car buyers said they are strongly considering vehicles they would not normally consider due to high gas prices. These include crossover vehicles, subcompact cars and hybrids.
To combat rising interest rates, some Ford dealers are offering zero-percent promotions through July 5. Many Lincoln dealers are offering the same deal for the 2006 Lincoln LS sedan, 2006 Navigator SUV and 2006 Town Car sedan in Boston, New York, Philadelphia and other cities, according to The Wall Street Journal.
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