DALLAS -- Inspire Auto Finance announced its entry into the subprime auto finance market.

The Texas-based company spent 18 months developing a custom technology solution and reworking the subprime lending model to deliver the highest standard for decisioning, customer care and profitability, automation and performance to automotive dealers nationwide.

As part of its redesigned lending model, Inspire Auto Finance has deployed new dealer-specific platforms set to raise the industry standard. These platforms include iLender, Inspire's patent pending, revolutionary "thinking system" for decisioning; iRewards, a world-class dealer rewards program; and iRep, dedicated virtual services and representatives for dealers.

Inspire Auto Finance has partnered with DealerTrack Inc., Credit Management Solutions Inc., CenterOne Financial Services LLC and Black Book to deliver a superior service and world-class financing solutions to dealer partners and consumers.

Speaking on Inspire Auto Finance's debut, CEO and Chairman, Thomas Brower remarked, "More so than any other time in our industry's history, we recognized the importance of providing a solution that would shorten the decisioning process while minimizing the risk for both the consumer and our dealer partners. As we enter the market, our innovative solutions and proven platforms help our dealers drive greater sales while also helping consumers with their loan financing."