J.D. Power Releases Lender Satisfaction Study
Data from J.D. Power and Associates' 2008 Dealer Financing Satisfaction Study shows that a dealer's level of satisfaction with a given lender correlates to the share of the dealer's business that lender will earn.
WESTLAKE VILLAGE, Calif. — Data from J.D. Power and Associates' 2008 Dealer Financing Satisfaction Study indicates that a dealer's level of satisfaction with a given lender correlates to the share of the dealer's business that lender will earn.
“Dealer satisfaction with automotive lenders clearly impacts the volume of retail business a lender receives,” said Rich Howse, senior director of the automotive finance practice at J.D. Power and Associates. “With more than 20,000 dealerships in the U.S., the potential revenue linked to increasing satisfaction can translate to billions of dollars."
The study included 4,770 dealer principals who were surveyed from March through July 2008. Lenders were ranked in four segments: prime retail credit, retail leasing, subprime retail credit and floorplanning. BMW Financial Services ranked No. 1 in all four segments. The captive lender scored 966 out of a possible 1,000 points in the subprime retail credit category. Volkswagen Credit wasn't far behind, finishing No. 2 in three categories and No. 3 in the fourth.
Here is a list of the top three lenders and their score for each category:
Prime retail credit
1. BMW Financial Services (946)
2. Alphera Financial Services (940)
3. Volkswagen Credit (938)
Retail leasing
1. BMW Financial Services (942)
2. Volkswagen Credit (934)
3. Mercedes-Benz Financial (924)
Subprime retail credit
1. BMW Financial Services (966)
2. Volkswagen Credit (943)
3. GMAC Financial Services (922)
Floorplanning
More F&I
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →