COSTA MESA, Calif. — Data and analytics expert Thomas King has been promoted to the new position of senior vice president of data analytics at market research firm J.D. Power. The appointment follows a comprehensive national search that included top external and internal candidates.

King, who has served in increasingly senior roles since joining J.D. Power in 2005, will lead the overall strategic direction of the company’s growing D&A segment, including oversight of revenue and profitability, business development initiatives, marketing, budget management, new product development and execution, and other general operational plans. King will join the executive committee and report directly to the company’s president and CEO, Finbarr O’Neill.

“Over the course of many years, Thomas has proven himself as an innovative, creative and analytical business leader at J.D. Power,” O’Neill said. “Thomas is extremely qualified for this new role and we’re very confident that his vision and execution will be crucial components to help drive our data and analytics segment to new levels beyond our existing industry-leading position. The growth of our data and analytics and advisory services further underscores the expansion initiatives underway at J.D. Power.”

Most recently, King served as vice president of PIN OEM operations, digital marketing analytics and auto finance, in which he led the company’s newly combined practices. Additionally, he played a key role in acquisition and integration of NADA Used Car Guide as well as the launch of J.D. Power Residual Values.

“It is a privilege to be selected for this important new role within J.D. Power,” King said. “I look forward to continuing to identify strategic opportunities to grow this business alongside a group of talented and dynamic professionals.”