FI showroom red and grey logo
MenuMENU
SearchSEARCH

J.D. Power: Consumers Find New Vehicles More Appealing Than Ever

The latest edition of J.D. Power’s APEAL Index shows a nine-point increase from last year’s report.

by Staff
July 26, 2017
J.D. Power: Consumers Find New Vehicles More Appealing Than Ever

 

2 min to read


The all-new 2017 Chrysler Pacifica was the highest-ranked minivan in J.D. Powers’ latest rankings of new-vehicle appeal. Photo courtesy Fiat Chrysler Automobiles

DETROIT — Car owners’ love affair with new vehicles is stronger than ever, as evidenced by a nine-point increase in the APEAL index from last year — tied for the largest gain ever — according to the J.D. Power 2017 U.S. Automotive Performance, Execution and Layout (APEAL) Study released today.

In this year’s study, the industry average APEAL index increases to 810 points (on a 1,000-point scale), propelled by significantly better scores in nine of the 10 categories measured and 19 of the 32 brands in the study making positive gains compared with 2016.

Ad Loading...

“Many automakers are getting better and better at giving consumers what they want in a vehicle,” said Dave Sargent, vice president of global automotive at J.D. Power. “The industry is doing a very good job of creating vehicles customers like across every segment, and the APEAL study identifies why this is. One clear reason is that nonpremium vehicles are increasingly offering technology and safety features found in premium vehicles.”

Some of the study’s key findings include:

  • Premium and mass market brands are getting closer. The average APEAL index score for the non-premium segment (804) improves by 10 points year-over-year, while the premium segment (845) improves by a single point. The gap between the two segments has narrowed to an all-time low of 41 points.

  • Some vehicles deliver outstanding levels of APEAL as well as IQS. Eight models receiving APEAL segment awards also receive awards in the J.D. Power 2017 U.S. Initial Quality Study: BMW 2 Series, Chrysler Pacifica, Kia Cadenza, Kia Niro, Kia Soul, MINI Cooper, Porsche 911, and Porsche Macan. The all-new Genesis brand ranks second in both APEAL and IQS this year, while Porsche ranks top in APEAL and third in IQS.

“Manufacturers are making ever-higher quality vehicles, but this is not coming at the expense of performance, styling, utility or features,” Sargent added.

Porsche ranks highest in overall "APEAL" for the 13th consecutive year, with an index score of 884. Genesis ranks second overall (869) followed by BMW (855), Audi (854) and Mercedes-Benz (851).

Ad Loading...

Chrysler is the most improved brand (815), with a 41-point improvement from 2016. Other brands with strong improvements include MINI (30 points), Nissan (27) and Honda (25).

To read the full results of J.D. Powers’ study, click here.

More Showroom

Twilight of white hybrid car.
Showroomby Lauren LawrenceJuly 22, 2026

California Hybrids Reach State Record

The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.

Read More →
White meeting room in car dealership with rims displayed on wall and projected screen
Showroomby Hannah MitchellJuly 22, 2026

My Mercedes in the U.S.

The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.

Read More →
Photo of parked cars of various types for sale on a lot
Showroomby Hannah MitchellJuly 20, 2026

Used Sales Hit Summer Drag

The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.

Read More →
Ad Loading...
desert road with cars driving away, Rebates Incoming with red star graphic, F&I and Showroom logo
Showroomby Lauren LawrenceJuly 15, 2026

California Launches EV Rebate Program

Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.

Read More →
Aerial shot of a car dealership
Showroomby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Photo of cars lined up on lot
ShowroomJuly 10, 2026

The Trade-In Paradox

Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.

Read More →
Ad Loading...
Phot of a dark Kia vehicle interior with steering part of steering wheel and dashboard
Showroomby Hannah MitchellJune 29, 2026

Focus on Vehicle Cabins

The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.

Read More →
Photo of multiple new SUVs on a car dealership lot
Showroomby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →
Ad Loading...
Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →