J.D. Power: May Sales Expected to Fall
U.S. sales of cars and light trucks in May are expected to be about 1.58 million vehicles, or 1.8 percent lower than year-ago levels, marketing information firm J.D. Power and Associates has announced.
That would translate into a 16.4 million-vehicle seasonally adjusted annualized rate.
Some Asian automakers said they expect May sales to be either stable or up from year-ago levels. Meanwhile, Big 3 automakers declined to offer projections.
"As has been the pattern for some time, Big 3 sales appear to be lagging behind those of foreign automakers in May," said Robert Schnorbus, chief economist for J.D. Power.
Merrill Lynch analyst John Casesa said he expects General Motors to be up about 5 percent in May; DaimlerChrysler AG to be up almost 7
percent; and Ford Motor Co. sales to be down about 10 percent. But Casesa also projects total May sales to be up about 1 percent, according to his industry report released May 22.
Nissan North America said its vehicle sales of
Nissan and Infiniti vehicles as of May 21 were up 6.2 percent compared with May 2001. Honda said it expects May sales of Honda-brand vehicles to be about 95,000 units, or about the same as last year, when sales totaled
96,953 units.
Toyota made no projections, but a spokesman said the automaker expects healthy sales over the Memorial Day weekend, when the automaker is
offering low financing deals.
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →