LAS VEGAS – During the NADA Convention, JM&A Group issued a bold pledge and challenge to its new dealers: In the first 90 days of offering JM&A products, the F&I profit at their store must increase by an average of $200 per retail finance contract or else JM&A will pay the difference.

The new sales initiative, dubbed the "JM&A Challenge," created quite a stir at the annual trade show.

A dealer currently averaging 225 retail finance contracts a month is guaranteed to increase gross profit by $135,000 after 90 days if he or she takes advantage of the JM&A Challenge.

Jim McDavid, JM&A's vice president of North America Sales, is pleased with the program. "It's what we do," he said. "We deliver performance, and this time we're staking our reputation on it. The right F&I approach can significantly increase dealer profits and customer satisfaction -- we guarantee it."

JM&A also announced plans for its "Brand New" car warranty for pre-owned cars. Promotional materials for the new product liken the warranty to that for a brand-new car because everything is covered. The product is aimed at increasing both sales and customer loyalty. This three-month/3,000-mile product will be launched shortly nationwide.

JM&A Group is a leading independent nationwide F&I company. In business for over 25 years, JM&A has sold more than 11 million contracts and has over $1 billion in cash and reserves.