Joe Verde Releases New eBook
The new eBook explains the 10 technical skills every automotive sales manager needs to help his or her salespeople improve. The eBook is the second in a planned series and is available for free.
ORANGE COUNTY, Calif. — Joe Verde Sales & Management Training Inc. released a new eBook titled, “The 10 Technical Skills Every Automotive Sales Manager Needs.”The eBook is the second in a planned series, and one of the most popular excerpts from Joe Verde’s guidebook for auto dealers and managers, “A Dealer’s Guide To Recovery And Growth In Today’s Market.”
The new eBook explains that when a salesperson develops or improves a skill and grows, it only affects their sales. However, when managers develop their management skills, it affects all of their salespeople’s production. The eBook explains in detail the 10 technical skills every automotive sales manager needs.
“Here’s an example of the Power of Management: When managers decide to improve all 10 salespeople by just one unit and 10% in gross, you have a 10% improvement in sales and gross for the entire dealership,” Verde explained. “In a 100 unit dealership with $2,500 gross per unit, that 10% improvement means the dealership goes from 100 units and $250,000 in gross to 110 units for $302,500 in total gross.
“That’s a 21% improvement in gross with 60% of the extra $52,500 headed to ‘net.’ Believe it, you really do control your success, and you’re sitting on a gold mine. Now it’s time to find out how to get the gold. I hope this eBook helps guide the way.”
To download a copy of the eBook, click here.
More F&I

Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →