Judge Partially Blocks N.H. Dealer-Protection Bill, GM Drops State Dealer Incentives
Heavy farm equipment manufacturers won temporary exemption from New Hampshire’s newly amended Dealer Bill of Rights, days before it was to take effect on Monday. Dealers there were dealt another blow that day when General Motors announced it was pulling its dealer sales incentives from that state.
CONCORD, N.H. — New Hampshire’s new law, which was designed to implement greater protections for dealers from automakers, was amended late last week to exclude heavy farm equipment manufacturers, days before the law was to go into effect Monday. On that day, General Motors (GM) announced it was pulling sales incentives from New Hampshire dealers.
GM joined a list of manufacturers that opposed Senate Bill 126, which was championed this year by the New Hampshire Auto Dealers Association (NHADA). The bill — which limits manufacturers’ facility upgrades to no more than every 15 years and emphasizes buying local — was originally signed into law on June 25 by Governor Maggie Hassan. It was set to take effect 90 days later, which was Monday.
“GM is proud to offer consumers in New Hampshire an outstanding lineup of cars, trucks, crossovers and SUVs,” GM said in an e-mailed statement. “But it makes little business sense for us to invest resources in sales programs for dealers after the state legislature, supported by dealer groups, has passed a law that makes it harder and more costly for us to do business with them.”
Peter McNamara, president of the NHADA, told The New Hampshire Union Leader: “I think it’s GM being vindictive against the dealers for attempting to stand up for their rights.”
Earlier this month, John Deere and heavy farm equipment manufacturers AgCo and Case New Holland filed a lawsuit seeking a preliminary injunction — which was granted by a judge last week. The companies claimed that the law violates the state and federal constitutions by retroactively changing their contracts with dealerships.
“It represents an unprecedented level of regulation for our industry and jeopardizes Deere’s ability to do business in New Hampshire by voiding many of the provisions of our dealer agreements,” Ken Golden, director of global public relations for John Deere, told the Associated Press earlier this month.
McNamara responded via e-mail to the court ruling, saying the association is disappointed. "The people who really are hurt are consumers,” he said. “This ruling keeps marketplace competition down and now it makes it more difficult to get equipment repaired.
“The out-of-state manufacturers waited until the last possible moment to file the suit, which gave the state and the court only a few days to respond. We expect to be successful in defeating the permanent injunction once a court is able to fully examine the manufacturers’ arguments and the 30-plus hours of favorable testimony."
More F&I

Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
F&I Training Fundamentals
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
Not Just Any Tire Will Do
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →