DALLAS — Kelley Blue Book has named RoadLoans.com as its preferred online lender. Shoppers visiting the kbb.com website can now research and apply for auto financing through RoadLoans.com.

RoadLoans.com specializes in new- and used-auto financing for customers with all types of credit. The site also offers customers the opportunity to refinance an existing auto loan. Founded in 1997, RoadLoans.com is owned by Santander Consumer USA Inc.

Working with RoadLoans.com, Kelley Blue Book now offers consumers with all types of credit the ability to obtain financing to purchase their next new car from a single preferred provider. Using a secure online application powered by RoadLoans.com, kbb.com site visitors can receive a financing decision in less than a minute. Consumers may customize their contract, selecting their preference for annual percentage rate (APR), contract term (months) and down payment amount.

"Kelley Blue Book is a legendary entity in the world of auto sales," says Lana Johnson, senior vice president of originations for Santander Consumer USA. "Being aligned with Kelley Blue Book gives RoadLoans.com the opportunity to assist more consumers and streamline the online purchasing cycle.”