Kelley Blue Book announced Jan. 26 a new version of kbb.com's

popular Blue Book Classifieds, developed in partnership with The

Reynolds and Reynolds Company, a provider of

integrated information management solutions to the automotive

retailing marketplace.

According to Kelley Blue Book, through the agreement, auto dealers will be able to show consumers

used cars they have for sale on the same day the dealers place the

cars into their inventory. Dealers can also remove cars from consumer

view the same day they get sold. This real-time interaction addresses

the most common consumer complaint: inaccurate inventory.

Reynolds AutoMark Web Services will provide the technology for

Blue Book Classifieds, as well as used vehicle listings from many of

its nationwide network of dealer clients.

According to the company, Blue Book Classifieds has been successful in connecting used car

shoppers with auto dealers. Nearly a million car buyers use the

service each month.

"Our new relationship with Reynolds and Reynolds will enable us to

fulfill the promise of what online classifieds should be about," said

Stephen Henson, vice president of marketing and business development

for Kelley Blue Book. "The reason car buyers use the Internet is to

see more up-to-date and more in-depth information about cars than

possible in newspaper classifieds and other publications. kbb.com will

become the leader in this important criteria."

Greg Collins, senior vice president, Reynolds and Reynolds, said,

"We are pleased to work with Kelley Blue Book in the development of

kbb.com's Blue Book Classifieds. Our dealership customers will benefit

greatly by being able to tap into the tremendous number of consumers

using kbb.com. This relationship extends our vision we articulated

earlier this month when we announced the Reynolds Generations Series,

our new family of solutions and services -- that of a seamless and

convenient approach for consumers in researching and buying a car."

Visitors to kbb.com first select "Buy A Used Car" and then use

Blue Book Classifieds to search for the availability of vehicles in

their local area. They can then contact the selling dealer. Technology from Reynolds and Reynolds "polls" dealer

used car inventories daily to make sure the information consumers are

seeing is the most timely on the Web. The new user interface will also

enable consumers to see "closest matches" to their search and other

"fuzzy logic" capabilities.

About Reynolds and Reynolds

Reynolds and Reynolds, headquartered

in Dayton, Ohio, is a provider of integrated information

management solutions to the automotive retailing marketplace. The

company's services include a full range of retail and enterprise

management systems, networking and support, e-business applications,

Web services, learning and consulting services, customer relationship

management solutions, document management and leasing services.

About Kelley Blue Book

Based in Irvine, Calif., Kelley Blue Book

is relied on by both consumers and the automotive industry, as a resource for car-buying research and information. The company

is currently celebrating its 75th anniversary. According to the company, over four million unique

visitors generate nearly 30 million pricing reports per month.