Key Toyota Plant Resumes Hybrid Battery Production
Toyota Motor Corp.'s hybrid battery affiliate, Primearth EV Energy, has restarted one of three production lines at its plant in Miyagi Prefecture, near the epicenter of the earthquake and tsunami that hit Japan in March, reported by AutoObserver.com.
Toyota Motor Corp.'s hybrid battery affiliate, Primearth EV Energy, has restarted one of three production lines at its plant in Miyagi Prefecture, near the epicenter of the Tohoku earthquake and tsunami that struck on March 11, according to AutoObserver.com.
The company, formerly Panasonic EV Energy, is controlled by Toyota and supplies the nickel-metal hydride batteries used in the company's Prius and other hybrids. At full capacity, the Miyagi plant produces nearly a third of the batteries used in Toyota's hybrids, and it also supplies nickel-metal batteries to Honda.
The plant is one of several operated by Primearth and while its closure three months ago did not cut off Toyota's battery supplies, it added to the quake-related parts shortages that have forced Toyota and Honda to operate well below full capacity.
Due to the real and perceived shortages, Prius sales in the U.S. fell in May to their lowest levels over five years. Primearth said the other two production lines at the Miyagi plant should be ready to restart in July.
The impacts of the Japan disaster on the automotive industry take center in F&I and Showroom’s June issue. Click here to view the article.
More F&I

Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →