Key Toyota Plant Resumes Hybrid Battery Production
Toyota Motor Corp.'s hybrid battery affiliate, Primearth EV Energy, has restarted one of three production lines at its plant in Miyagi Prefecture, near the epicenter of the earthquake and tsunami that hit Japan in March, reported by AutoObserver.com.
Toyota Motor Corp.'s hybrid battery affiliate, Primearth EV Energy, has restarted one of three production lines at its plant in Miyagi Prefecture, near the epicenter of the Tohoku earthquake and tsunami that struck on March 11, according to AutoObserver.com.
The company, formerly Panasonic EV Energy, is controlled by Toyota and supplies the nickel-metal hydride batteries used in the company's Prius and other hybrids. At full capacity, the Miyagi plant produces nearly a third of the batteries used in Toyota's hybrids, and it also supplies nickel-metal batteries to Honda.
The plant is one of several operated by Primearth and while its closure three months ago did not cut off Toyota's battery supplies, it added to the quake-related parts shortages that have forced Toyota and Honda to operate well below full capacity.
Due to the real and perceived shortages, Prius sales in the U.S. fell in May to their lowest levels over five years. Primearth said the other two production lines at the Miyagi plant should be ready to restart in July.
The impacts of the Japan disaster on the automotive industry take center in F&I and Showroom’s June issue. Click here to view the article.
More F&I

Modern Technology Objection Handling
In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.
Read More →
Consistency at Scale: Driving F&I Performance
With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.
Read More →
Gitty Up on GAP
The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?
Read More →
How AI-Powered Coaching Is Transforming F&I Performance
See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Read More →
Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →