Kia Earns KBB Accolades
The South Korean OEM placed two models in Kelley Blue Book’s rankings of the 10 Most Awarded Cars of 2017 and earned a spot on KBB’s 10 Most Awarded Brands list.


Multiple awards for the Optima helped propel Kia to a spot on Kelley Blue Books list of the 10 Most Awarded Brands of 2017. Photo courtesy Kia Motors America
IRVINE, Calif. — Kia announced that the Optima midsize sedan and Sportage SUV were named among the 10 Most Awarded Cars of 2017 by Kelley Blue Book. The list identifies the 10 vehicles KBB has recognized most often this year. In addition, the South Korean factory earned distinction as one of KBB’s 10 Most Awarded Brands of 2017.
“Kia is known for superior design, quality engineering and intuitive technology. Kia continues to rack up the recognition from the auto industry,” said Orth Hedrick, vice president of product planning for Kia Motors America. “This latest honor from Kelley Blue Book reconfirms the Optima and Sportage as outstanding offerings in their segments and acknowledges Kia’s world-class vehicle lineup.”
Over the course of this year, the Kia Optima was named one of Kelley Blue Book’s 10 Best Sedans Under $25,000 and was listed among KBB’s Best Family Sedans. The Optima Hybrid and Plug-in Hybrid were among the Best Hybrids Under $40,000. During that same period, the Kia Sportage grabbed Small SUV Best Buy honors as well as claiming spots on KBB’s 12 Best Family Cars and 10 Best SUVs Under $25,000 lists.
“The fact that Kia is on our prestigious list of the 10 Most Awarded brands and two Kia models made our equally prestigious 10 Most Awarded Cars list demonstrates quite clearly that the Kia brand belongs in the top echelon of carmakers competing in the North American market,” said Jack R. Nerad, executive editorial director for KBB.com. “Kia continues to excel in offering cars and SUVs with a high level of both quality and value.”
More Showroom

California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
New Vehicles Down for Most Brands
Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.
Read More →
Auto Prices Ride May Moderation
Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.
Read More →
Mitsubishi Sets Growth Strategy, Structural Transformation
The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'
Read More →