Kia Earns KBB Accolades
The South Korean OEM placed two models in Kelley Blue Book’s rankings of the 10 Most Awarded Cars of 2017 and earned a spot on KBB’s 10 Most Awarded Brands list.


Multiple awards for the Optima helped propel Kia to a spot on Kelley Blue Books list of the 10 Most Awarded Brands of 2017. Photo courtesy Kia Motors America
IRVINE, Calif. — Kia announced that the Optima midsize sedan and Sportage SUV were named among the 10 Most Awarded Cars of 2017 by Kelley Blue Book. The list identifies the 10 vehicles KBB has recognized most often this year. In addition, the South Korean factory earned distinction as one of KBB’s 10 Most Awarded Brands of 2017.
“Kia is known for superior design, quality engineering and intuitive technology. Kia continues to rack up the recognition from the auto industry,” said Orth Hedrick, vice president of product planning for Kia Motors America. “This latest honor from Kelley Blue Book reconfirms the Optima and Sportage as outstanding offerings in their segments and acknowledges Kia’s world-class vehicle lineup.”
Over the course of this year, the Kia Optima was named one of Kelley Blue Book’s 10 Best Sedans Under $25,000 and was listed among KBB’s Best Family Sedans. The Optima Hybrid and Plug-in Hybrid were among the Best Hybrids Under $40,000. During that same period, the Kia Sportage grabbed Small SUV Best Buy honors as well as claiming spots on KBB’s 12 Best Family Cars and 10 Best SUVs Under $25,000 lists.
“The fact that Kia is on our prestigious list of the 10 Most Awarded brands and two Kia models made our equally prestigious 10 Most Awarded Cars list demonstrates quite clearly that the Kia brand belongs in the top echelon of carmakers competing in the North American market,” said Jack R. Nerad, executive editorial director for KBB.com. “Kia continues to excel in offering cars and SUVs with a high level of both quality and value.”
More Showroom

Making the Safe Choice
Kelley Blue Book has turned households with teen drivers onto safe and affordable options for their vehicles of choice
Read More →
Inventory Holds Steady
September new-vehicle inventory rose slightly month-over-month, but dealer lots are laden with MY2026 vehicles as the typical model year changeover trudges along.
Read More →
October Auto Sales Fall With the Leaves
A forecast anticipates retail deliveries are down this month as consumers continue to face cost challenges, though more are tapping long loans in order to buy.
Read More →
California Sees Quarterly Gains
California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.
Read More →
New-Vehicle Prices Stay Put
Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.
Read More →
EV Buyer Consideration Shifts
What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'
Read More →
Year-to-Date Auto Sales Holding Their Own
A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.
Read More →
Slow to Robo
Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.
Read More →
Dealers a Little Down
A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.
Read More →
European EV Sales Skyrocket
The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.
Read More →