Jacksonville, Fla. -- Dealership for Life, a program designed to build loyalty in a dealer’s customer base, has been launched and is available nationwide. The program provides customers with an engine warranty, oil changes, multi-point inspections, tire rotations and car washes at no additional cost for the entire time they own the vehicle.

By promoting value and giving customers services beyond their expectations, dealers involved in the program have seen increased floor traffic, greater revenue in the service, parts and F&I departments, and higher CSI scores.

Dealership for Life’s AM Best A-rated insurance partner underwrites the program, enabling dealerships to offer the program without carrying the contingent liability. “In addition to giving dealerships a tremendous retention and rewards system for all of their customers, we’ve also created a method for dealers to participate in the underwriting and investment income associated with the program,” explained Jeff Buchanan, CEO of Dealership for Life.

Customers are also rewarded through the program by earning points for purchases made at the dealership. In addition to all the free services automatically included with a new- or used-vehicle purchase, points can be redeemed for additional products. Scottsdale, Ariz.-based Ensurety Group Inc., administers the rewards program, which is customizable for each dealer. Ensurety provides customer reward and retention programs to auto dealers around the country.

"The Dealership for Life package is for dealers who want to set themselves apart and not fall into the ‘we won’t be undersold’ realm of advertising," Buchanan said. "This is for dealers who want to give customers a value-added reason to buy a vehicle from their store."

For more information about Dealership for Life, visit www.dealershipforlife.com or call (800) 717-4988.