Lights Out: Cree to Focus on Semiconductors
In a move industry watchers may regard as a sign of the times, dealership mainstay Cree has agreed to sell its lighting division in order to fully devote the company to semiconductor manufacturing.

Cree has agreed to sell its lighting division to Ideal Industries, abandoning the brick-and-mortar vertical to create a “more focused, powerhouse” semiconductor company.
Photo courtesy Cree
DURHAM, N.C. — Cree Inc. announced it will sell Cree Lighting, which provides interior and exterior lighting to auto dealerships, among other verticals, to Ideal Industries Inc. Executives said the deal, which is worth approximately $310 million before tax impacts, continues Cree’s strategy, announced in February 2018, to create a more focused, powerhouse semiconductor company, providing growth capital for core power and RF business, and equips Cree with additional resources to expand its semiconductor operations.
The move also enables Cree Lighting to gain additional global focus, channel support, and investment as it becomes a growth engine for the Ideal team, said Cree CEO Gregg Lowe.
“Cree has made significant progress over the last 18 months in sharpening the focus of our business to become a semiconductor powerhouse in Silicon Carbide and GaN technologies. Over that time frame, we have grown Wolfspeed by more than 100%, acquired the Infineon RF business, more than doubled our manufacturing capacity of Silicon Carbide materials, and signed multiple long-term supply agreements, which, in aggregate, are in excess of $500 million,” Lowe said. “With the addition of today’s lighting divestiture news, Cree is well-positioned as a more focused semiconductor leader.”
Originally posted on Auto Dealer Today
More Showroom

Dealers a Little Down
A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.
Read More →
European EV Sales Skyrocket
The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Used Lots Getting the Business
Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.
Read More →
Used Market Stabilizes
The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.
Read More →
California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
My Mercedes in the U.S.
The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →