OAKBROOK TERRACE, Ill. — Consumer identity management provider Infutor announced that Live Marketing, an auto dealer-focused leads solution provider, has deployed ID Max, Infutor’s real-time, data-driven solution.

Live Marketing is now using ID Max to understand where auto shoppers are in their path to purchase and leverage “robust” identity data to help dealers instantly identify, engage and convert more omnichannel consumers within the Live Marketing SILLOET application, according to the announcement.

“Knowing where an auto customer is on their path to purchase and being able to use that insight is critical to delivering the right marketing messages at the right time that will prompt the customer to call or visit the dealership,” said Martin Saavedra Jr., executive vice president of Live Marketing. “We chose Infutor as they deliver clean, accurate data that would otherwise require numerous vendors. Infutor’s auto ownership and consumer identity data improves segmentation and personalization so we can help dealers recapture and retarget more in-market consumers on demand and reduce the cost of third-party leads.”