Jumpstart’s latest report shows loyalty to sedans continues to grow despite exponential gains in all SUV segments.
by Staff
June 20, 2017
2 min to read
SUVs such as the Mazda CX-9 continue to draw interest from car shoppers, but many remain loyal to sedans, according to the latest report from Jumpstart Automotive Media. Photo courtesy Mazda USA
SAN FRANCISCO — Jumpstart Automotive Media has released its share of shopper interest data for the month of May. The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April.
The report also shows that loyalty to midsize sedans is strong, with 49% of midsize sedan shoppers exclusively looking at vehicles in this category, and interest in midsize sedans across Jumpstart’s portfolio of sites is up for the second consecutive month (+4% in April and May).
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“As shopper interest in SUVs and CUVs has grown exponentially over the past few years, luxury auto brands have been expanding their lineups to include more size, feature, and price-point options. And we’re seeing that these brands are now experiencing broad audience appeal,” said Libby Murad-Patel, vice president of marketing and strategic insights for Jumpstart.
Murad-Patel added that, despite experiencing an 11% decrease in loyalty in 2015 and 2016, interest in midsize sedans has grown every month this year. “As loyalty continues to be a challenge, especially amidst the growth in SUV and CUV options, this is impressive.”
Among other findings, Jumpstart’s report revealed that the Ford EcoSport, Nissan Rogue Sport and Toyota C-HR are leading the charge in the subcompact SUV segment, which grew by 15% in May. Minivans drew 13% more shopper interest when compared to the year-ago period, led by the Chrysler Pacifica Hybrid and Honda Odyssey.
Toyota and Mazda both enjoyed 6% gains. In addition to the brand-new C-HR, interest in Toyota vehicles was led by the Yaris (19%), RAV4 (16%) and Corolla (15%). Mazda’s most sought-after models were the CX-9 (up 20%), MX-5 Miata (18%) and Mazda6 (17%).
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