ATLANTA — Fyusion’s 360-degree, interactive vehicle imaging technology has been integrated into the Manheim Express app, Cox Automotive announced.

The strategic partnership includes a multimillion-dollar investment by Cox, the intent of which is “to accelerate the digital buying and selling experience, bringing it closer to a live interaction,” according to the announcement.

“Dealers tell us that high quality imaging is a key factor in continuing to drive digital adoption,” said Grace Huang, president of Manheim. “We are continuing to invest in delivering the industry’s best 3D imaging and merchandising experience, allowing sellers to better market their vehicles digitally and buyers to purchase with greater peace of mind.”

In 2018, more than 2 million vehicles were sold to digital buyers in the Manheim Marketplace, executives said. Going forward, Manheim and Fyusion plan to develop innovative capabilities for inside- and outside-the-gate applications.

“Cox Automotive plays a critical role in making the car-buying process easier in the wholesale and retail marketplaces,” said Radu Rusu, CEO and co-founder of San Francisco-based Fyusion. “We look forward to continuing to work together as Manheim works to give dealers advanced imaging capabilities that help them take full advantage of digital channels to reach more buyers and close more sales.”