Manheim Launches Dealer Sales Channel
Manheim’s growing collection of digital and offsite offerings promises dealers more ways to buy and sell vehicles.
ATLANTA — To offer dealers more ways to meet their buying and selling needs on their terms, Manheim has launched a new OVE “Dealer Direct Event” sales channel. The new channel was designed to offer dealers the ability to host digital event sales using inventory on their lots without moving units to a physical auction location.
“This is one of many ways we are helping dealers prepare for the emerging digital future,” said Derek Hansen, vice president of digital at Manheim. “We are bringing more options to dealers than ever before — especially outside our own locations — to give them the flexibility and control they need to more efficiently buy and sell vehicles.”
Collectively, Manheim’s offsite solutions, which include Digital Assurance, Dealer Direct Event Sales and Mobile Auctions, have grown 50% in volume year over year. That significant growth reflects rising demand for — and usage of — these useful tools by dealers. This year, these solutions will drive over 100,000 transactions, with over 20,000 dealers participating, all according to the company.
The Digital Assurance solution was designed to offer unique value for dealers who have a smaller quantity of high-quality wholesale units on their lots. Qualified vehicles can be listed on OVE with a complimentary DealShield 21-day purchase advantage guarantee provided to the buyer, which should give buyers greater confidence in making the purchase online.
Manheim’s Mobile Auctions — where the auction comes to the consignor — are designed for those who have a minimum of 100 units to sell, but are farther from a physical auction location. With Manheim’s growing fleet of mobile units, the versatility of these sales has proven to be a convenient and efficient option for independent and franchise dealers, as well as commercial consignors, according to Alan Lang, division vice president at Manheim.
“Mobile Auctions generate the highest sales rates among all Manheim channels — nearly 70 percent — and dealers tell us that they enjoy more profits from these sales,” Lang said.
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