ATLANTA — Manheim announced the launch of M LOGIC, a new suite of decisioning products designed to leverage Manheim and Cox Automotive data and insights to wholesale clients in a valuable way. Executives said their goal is to put Cox Automotive’s data to work for clients by adding science to the art of profitable decisionmaking.

“The concept of helping clients make smarter, real-time decisions is something we have been doing a long time,” said Dr. Ben Flusberg, associate vice president of M LOGIC. “But now, M LOGIC combines efforts across Manheim to provide even better solutions that help our wholesale clients take action for faster transactions and greater profitability.”

M LOGIC includes products in three verticals — valuation, optimization, and personalization — each with a set of tools that enable Manheim’s clients to make more informed, data-driven decisions. This data translates into significant profit lift potential of up to $300 per vehicle for clients that use the full suite of optimization products, all according to the announcement.

Flusberg is set to discuss the new solutions as part of his presentation at the upcoming Conference of Automotive Remarketing in Las Vegas on Tuesday, March 26.