FI showroom red and grey logo
MenuMENU
SearchSEARCH

Mass. Brothers Must Pay Dealership $1.5M for Defamatory Campaign, Court Rules

Two brothers in Massachusetts claim their sister was terminated from Clay Nissan because she had cancer. But the social media campaign they launched to get car buyers to boycott the dealership went too far, a Massachusetts Superior Court judge ruled.

by Staff
September 25, 2012
2 min to read


DEDHAM, Mass. — Two Massachusetts brothers now owe $1.5 million to Clay Nissan for their defamatory campaign against the dealership, grounded in a social media campaign that claimed their sister was fired from the dealership because she had cancer. The ruling was ordered by Massachusetts’ Norfolk Superior Court on Sept. 10.

Jill Colter, who served as a service writer for Clay Nissan, lost her job in June. That’s when her brothers Adam and Jonathan Colter launched their campaign, creating both a website and supporting Facebook page, which was still receiving posts against the dealership as of this morning.

Ad Loading...

The court, however, ruled that the brothers went too far in urging car shoppers to boycott Clay dealerships.

According to the court documents, Jill Colter was terminated based upon her conduct, and witnesses noted that two other employees in the service department had cancer at the time and continued working at the dealership, even after her termination.

The court found that absent of the brothers’ testimonies were specifics about any conversation the dealer had with their sister regarding her illness, ruling that the brothers did not provide any evidence that their sister was fired because she had cancer. Adam Colter had claimed that he had received e-mails from former Clay employees who were terminated due to their illnesses, but could never produce such documents.

“The Colters’ campaign has produced their desired results … Clay’s business has been severely and adversely impacted,” read the court’s ruling. “In the month of July 2012 alone, the business suffered a loss of over $100,000 higher than normal. If the defendants continue in their relentless campaign against the plaintiffs, their conduct may very well have its desired effect: the crippling or destruction of the plaintiffs’ business…”

Clay Nissan released the following statement: “For the past few months, we at Clay Nissan have been forced to fight unfounded claims that our company fired an employee because she suffered from cancer. While there is no truth to this accusation, the organizers of this campaign based their effort on lies and blocked communications from Clay supporters who tried to share the facts about the issue. Given no recourse to express the truth to the campaign, we turned to the Massachusetts court system for support …”

More F&I

Man holding magnifying glass over sales volume paper.
F&IMay 29, 2026

Why Your F&I PVR Is Misleading You

Here’s a handy checklist of the numbers to track in 2026 instead.

Read More →
Photo of woman typing on a laptop as she sits on a couch
F&Iby Hannah MitchellMay 29, 2026

Auto Consumer Anxiety Presents Opportunity

A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.

Read More →
Dustin Gingerich standing on stage giving a presentation
F&Iby Lauren LawrenceMay 28, 2026

Humble and Hungry: 12 Rules for an F&I Life

Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.

Read More →
Ad Loading...
Photo of businessman's hands resting on files on a desk
F&Iby John TabarMay 27, 2026

Focus on the Opening

F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.

Read More →
Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ad Loading...
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Ad Loading...
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →