PLEASANTON, Calif. — MBTN Solutions announced the official launch of “Game Plan,” a new set of management reporting tools designed to assist dealers in the three most important areas for operational efficiency: balancing new vehicle inventory, generating precise sales forecasting, and managing human resource onboarding and training processes.

Founders Pedram Faed and Ellison Kim said they identified three key areas inside of a dealership that most directly influence operational profits and efficiencies and set to work making reporting features that align with each.  

“I’ve worked in almost every position inside a dealership and know, first-hand, the pain points as well as the most effective areas to focus on,” said Faed, the company’s CEO. “Dealers need less reports and more action-led information. We used our 15 years of retail automotive experience to eliminate the analysis aspect of reporting and transform all of this data into powerful action-driven information giving dealers and their management teams a clear game plan.”

The application displays a detailed level of visibility and accuracy that surpasses what most DMS companies provide, Faed added, giving dealers greater insight into their inventory levels. The information can be accessed or shared with a single-click view and was designed to offer a more proactive approach to inventory management compared with current reactive inventory management products.

“Managing two stores with seven brands has been a challenge using the DMS reports. I can now see all seven brand’s inventory levels with one click and building a forecast for the brands is so easy,” said Amer Muhar, general manager for Gill Auto Group stores in Madera, Calif.

The MBTN Sales Forecasting and Tracking component enables dealers to develop robust model line forecasts, measure their performance in near real-time, notify sales team members with simple text notifications, and guide them to their goals. The solution connects seamlessly to the dealer’s DMS and requires no maintenance from the dealer, according to the provider.

“I thought their solution would only be beneficial for bigger stores, but we saw a 350% increase with a model line we were struggling with by having it in our forecast and seeing the progress every day,” said Jon Young, general sales manager at Windward Ford in Kailua, Hawaii.