MBUSA Adds Access, Inventory Channels to Online Portal
Dealers using MBonDemand.com now have access to third-party inventories, including off-rental units from Sixt Rent-a-Car.
Used Mercedes-Benz units owned by such third parties as Sixt Rent-a-Car are now available on the factory’s online dealer portal. Photo courtesy Mercedes-Benz USA
ATLANTA — Mercedes-Benz USA’s online portal now allows franchised Mercedes dealers and independents to source and buy Mercedes-Benz inventory and is now integrating vehicles from Sixt Rent-a-Car, the world’s premiere affordable luxury car rental service, the company announced. The site, MBonDemand.com, is powered by RMS Automotive, a Cox Automotive brand.
MBUSA sells a majority of its off-lease inventory digitally through MBonDemand and has sold over 200,000 vehicles through the site in the last four years. Expanding on its stated goal of being the “one-stop shop” for all Mercedes-Benz wholesale inventory, MBUSA is integrating third-party sellers’ Mercedes-Benz inventory into its wholesale inventory platform.
Sixt is the first partner to be integrated into MBonDemand with its off-rental inventory in the U.S. now being available in search results. Represented in more than 100 countries worldwide, the Sixt vehicle fleet is known for its high proportion of premium cars.
“Our goal is to be the online destination to source Mercedes-Benz wholesale inventory,” said Al Katz, general manager of pre-owned, remarketing, and fleet operations for Mercedes-Benz USA. “With the recent addition of Sixt Mercedes-Benz inventory to MBonDemand.com, dealers can enjoy a greater variety of vehicles to choose from, while maintaining confidence in their digital purchases.”
The addition represents the first Mercedes-Benz inventory listed on MBonDemand that is not located at an auction site. Whether buying directly from MBUSA or third-party sellers, vehicles purchased from MBonDemand are backed by the “Best or Nothing” brand promise, executives said, and all inventory is subjected to a rigorous condition report process to provide dealers peace of mind on their digital purchases.
More Showroom
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
New Vehicles Down for Most Brands
Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.
Read More →
Auto Prices Ride May Moderation
Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.
Read More →
Mitsubishi Sets Growth Strategy, Structural Transformation
The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'
Read More →
Affordable, Safe Cars for Teen Drivers
Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
Holman Opens Porsche Dealership in Miami
The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.
Read More →