SAN RAMON, Calif. — Performance Loyalty Group Inc. and MediaTrac LLC have partnered to provide UltraCare, a Web-based program that allows dealerships to manage and market a dealership-branded, in-house prepaid maintenance program.

The UltraCare program does not have third-party administrators, a program management fee, a sharing of plan revenue or forfeiture, or service claim submissions. The program is fully integrated into a dealer’s dealership management system and has an extensive reporting function.

The difference between UltraCare and other maintenance programs is that all of the dealer’s revenue stays in the dealership, with the dealer realizing 100 percent of program forfeiture and plan sales dollars.

“Dealers have to address the huge drop in car sales and what that will mean to service business four to five years down the road,” said Michael Gorun, managing partner at MediaTrac. “We listened to dealer’s objections about the typically archaic processes attached to the old prepaid legacy programs, their frustrations with such things as coupon books, shared forfeiture, loss of control of program revenue, non-captive service, delayed claims submission and we invested in new technology and processes that eliminates every one of these old headaches.”

With the combination of UltraCare’s complete program automation and MediaTrac’s owner retention elements, Performance Loyalty Group expects dealerships to see 35-45 percent program sales penetration and a 60-70 percent service retention rate.

UltraCare can also be offered as a service lane sales product. 

For more information, visit www.media-trac.com.