SAN RAMON, Calif. — MediaTrac LLC, a marketing technology company for auto dealers, has released a new e-book to shed light on what drives successful and profitable customer loyalty programs.

The e-book, “Driving Optimum Customer Retention and Profitability with an Effective Loyalty Program,” provides suggestions for creating a program that delivers a high perceived value to a dealer’s particular market, emphasizes the connection between employee loyalty and customer loyalty, and offers ideas for setting up more effective loyalty program management mechanisms.

According to MediaTrac, customer loyalty programs have the potential to increase service business by 30 percent or more, yet too many dealerships struggle to achieve such results from the programs they have in place.

“Dealerships operating highly successful customer loyalty programs tend to structure those efforts around three loyalty traits – loyal customers, loyal employees and loyal owners,” notes, Michael Gorun, managing partner at MediaTrac “And really successful programs are implemented, practiced and embraced in an almost holistic fashion.”

One dealer cited in MediaTrac’s e-book reports the following results from a customer loyalty program:

• 56 percent of new vehicle purchasers return on average within 120 days for a customer-pay transaction.

• 9 percent increase in customer repair order count

• 25 percent increase in customer-pay labor hours (excluding recall work)

• $90,000 per month increase in customer-pay business

The e-book can be downloaded for free at:http://mediatrac.com/PDF/LT_whitepaper_01032011_WEB.pdf.