DALLAS — The StoneEagle Group
today announced that MediaTrac LLC, an automotive retail marketing company, selected
SEcureData from StoneEagle to provide accurate, comprehensive and timely data
from their clients’ dealership management systems (DMS).
Automotive dealers utilize
the DMS according to their individual business practices; consequently the data
format is inconsistent across the market. StoneEagle’s SEcureData solution
aggregates and standardizes data from numerous DMS types, and delivers it to applications
such as MediaTrac. SEcureData provides MediaTrac with the data necessary to deliver
effective customer loyalty programs on behalf of their client dealers.
The LoyaltyTrac customer
retention program can automatically filter and market to a dealer's customers
based solely on their past purchase habits. Dealerships are now realizing that
building meaningful customer relationships while providing some form of member
equity will lead to long-term success. MediaTrac expects to reach the six
million member plateau before the end of 2009.
“The ability of StoneEagle to
retrieve and deliver DMS data is very helpful to MediaTrac,” said Jeff Shenk,
director of operations for MediaTrac. “As our goal is to supply dealers with
the very best in technology to help improve customer loyalty, we are excited to
have StoneEagle as a technology partner.”
“The SEcureData solution is
hosted and managed by StoneEagle to provide our clients with the highest levels
of security, reliability and scalability. The data processing and quality
assurance measures we have implemented, coupled with our ability to tailor a
solution around a client’s specific business rules, provides a winning scenario
for companies offering software applications to the automotive industry,” said Jason
Gillette, director of sales and marketing for The StoneEagle Group. “StoneEagle
is excited to work with MediaTrac to provide a seamless and secure data solution
to their client dealers.”
