FI showroom red and grey logo
MenuMENU
SearchSEARCH

MenuVantage Reports Record First Quarter Sales, Adds Four Dealer Groups to Network

MenuVantage, a Web-based menu provider, today announced record company growth for the first quarter of 2009 with the addition of four premier dealer groups to its nationwide network.

by Staff
March 31, 2009
2 min to read


ORLANDO, Fla. — MenuVantage, a Web-based menu provider, today announced record company growth for the first quarter of 2009 with the addition of four premier dealer groups to its nationwide network.

MenuVantage added the Bob Rohrman Auto Group, ranked number 22 on the list of top 125 dealership groups in the United States, Kenny Ross Automotive Group, ranked number 92, Cochran Automotive, ranked number 83, and the Bill Marsh Automotive Group, one of the most innovative and well known dealer groups in the country.

Ad Loading...

“MenuVantage helps dealers produce the extra profit that is so badly needed in today’s economy. Dealers using our software on average see $903 per unit compared to $633 per unit without the system – a 30 percent increase in revenue,” commented Phillip Battista, MenuVantage Co-CEO. “Moving forward we will continue to grow by adding dealerships and providers, as well as complementary products and services.”

MenuVantage attributes its success to its technology, such as the Provider Exchange Network (PEN), which streamlines the F&I process by providing auto dealers with direct integration to over 60 providers. PEN enables electronic signature and e-contracting for any provider’s entire set of F&I products.

As well MenuVantage has formed key strategic partners and is the exclusive F&I menu selling software platform for ADP under the W.E.B.Menu brand, for GMAC under the IntelliMenu brand and for American Financial Automotive Services under the MasterMenu brand.

MenuVantage has also branched out from the F&I office and taken its menu selling software into the service lane. ServiceMenu is a web-based dynamic sales tool that integrates with major Dealer Management System (DMS) providers for a seamless service transaction and gives auto dealerships a way to increase product sales in the service drive.

The recent addition of Electronic Signature through the new MenuVantage platform streamlines the entire process in the service drive. Dealers can now submit consumer service contracts electronically, right from the service drive, reduce errors in contracting and significantly reduce the amount of time spent executing the contract. The Bob Rohrman Auto Group and Kenny Ross Automotive Group have both chosen to add ServiceMenu as well as MenuVantage’s F&I menu solution.

Ad Loading...

According to Battista, with the current automotive retail climate, sales of ServiceMenu are at an all time high. “ServiceMenu dealers are creating huge profits in the service lane through the selling of F&I products. As a result, sales ofServiceMenu are exploding!” said Battista.

MenuVantage has seen a strong increase in market presence and currently processes more than 100,000 deals per month for over 18,000 users at automotive dealerships in all 50 states nationwide as well as Puerto Rico and Canada.

Topics:Digital

More Digital

Mechanic's hand on digtial device screen next to a car
Digital•October 30, 2026

Fixed-Ops Automation Can Help Dealerships Stand Out

Technology turns everyday service repairs into lasting customer loyalty and dealer profitability.

Read More →
LIght trails with nighttime cityscape in background
Digital•October 26, 2026

AI and the Auto Dealer

These are risks you can’t ignore as the technology becomes more and more of a presence in the auto retail environment.

Read More →
Four people sitting at desk with various phones and laptops. Bar graph pictured on computer.
Digital•by Lauren Lawrence•October 26, 2026

Data Drives Success

Dealerships that make decisions based on data rather than gut instinct or experience have a leg up on their competitors, according to a recent survey.

Read More →
Ad Loading...
Laptop computer on a desk with a notepad and pen next to it and a whiteboard in the background
Digital•by Rick McCormick•October 15, 2026

AI: Facilitator, Not Fixer, in F&I

The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.

Read More →
Person at laptop with green-colored code on the screen
Digital•by Hannah Mitchell•October 5, 2026

Simple But Effective Hacking Surges

Data from the past year at U.S. auto dealerships finds that email and identity phishing are growing threat sources that can dispense with malware by exploiting trust.

Read More →
Mechanic's hand working in car engine
Digital•September 10, 2026

The Future of Car Dealerships

Artificial intelligence is reshaping the service-drive experience and will help retailers stay competitive.

Read More →
Ad Loading...
newspaper advertisement circled in pink, Turn Listings into Leads, F&I and Showroom
Digital•by Lauren Lawrence•August 5, 2026

Structure Leads to Optimized Auto Listings

As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.

Read More →
Photo of two businessmen shaking hands next to a white car in a showroom
Digital•by Hannah Mitchell•August 3, 2026

Real Intelligence

AI, though it presents many opportunities for productivity, efficiency and more, isn’t a one-for-one stand-in for people. It can augment human capital but not replace it altogether.

Read More →
Photo of man's hand on laptop keyboard on a desk
Digital•by Staff•June 16, 2026

Zurich Launches Advisor IQ for F&I Manager Coaching

The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.

Read More →
Ad Loading...
Adapting to Digital For a convenient and trustworthy experience, F&I and Showroom
Digital•June 1, 2026

F&I in the Digital Age

Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.

Read More →