FI showroom red and grey logo
MenuMENU
SearchSEARCH

MenuVantage Reports Record First Quarter Sales, Adds Four Dealer Groups to Network

MenuVantage, a Web-based menu provider, today announced record company growth for the first quarter of 2009 with the addition of four premier dealer groups to its nationwide network.

by Staff
March 31, 2009
2 min to read


ORLANDO, Fla. — MenuVantage, a Web-based menu provider, today announced record company growth for the first quarter of 2009 with the addition of four premier dealer groups to its nationwide network.

MenuVantage added the Bob Rohrman Auto Group, ranked number 22 on the list of top 125 dealership groups in the United States, Kenny Ross Automotive Group, ranked number 92, Cochran Automotive, ranked number 83, and the Bill Marsh Automotive Group, one of the most innovative and well known dealer groups in the country.

Ad Loading...

“MenuVantage helps dealers produce the extra profit that is so badly needed in today’s economy. Dealers using our software on average see $903 per unit compared to $633 per unit without the system – a 30 percent increase in revenue,” commented Phillip Battista, MenuVantage Co-CEO. “Moving forward we will continue to grow by adding dealerships and providers, as well as complementary products and services.”

MenuVantage attributes its success to its technology, such as the Provider Exchange Network (PEN), which streamlines the F&I process by providing auto dealers with direct integration to over 60 providers. PEN enables electronic signature and e-contracting for any provider’s entire set of F&I products.

As well MenuVantage has formed key strategic partners and is the exclusive F&I menu selling software platform for ADP under the W.E.B.Menu brand, for GMAC under the IntelliMenu brand and for American Financial Automotive Services under the MasterMenu brand.

MenuVantage has also branched out from the F&I office and taken its menu selling software into the service lane. ServiceMenu is a web-based dynamic sales tool that integrates with major Dealer Management System (DMS) providers for a seamless service transaction and gives auto dealerships a way to increase product sales in the service drive.

The recent addition of Electronic Signature through the new MenuVantage platform streamlines the entire process in the service drive. Dealers can now submit consumer service contracts electronically, right from the service drive, reduce errors in contracting and significantly reduce the amount of time spent executing the contract. The Bob Rohrman Auto Group and Kenny Ross Automotive Group have both chosen to add ServiceMenu as well as MenuVantage’s F&I menu solution.

Ad Loading...

According to Battista, with the current automotive retail climate, sales of ServiceMenu are at an all time high. “ServiceMenu dealers are creating huge profits in the service lane through the selling of F&I products. As a result, sales ofServiceMenu are exploding!” said Battista.

MenuVantage has seen a strong increase in market presence and currently processes more than 100,000 deals per month for over 18,000 users at automotive dealerships in all 50 states nationwide as well as Puerto Rico and Canada.

Topics:Digital

More Digital

Light 'trail' to illustrate the idea of a digital trail
Digitalby Gil Van OverMay 18, 2026

Four Keys to Your Digital Trail Defense

Federal regulators are cracking down on hidden fees. This protective measure could mean the difference between winning and losing a lawsuit or surviving a duel with the Dark Side.

Read More →
Hyundai Motor Group Tech Talent Forum 2026 September 17-18 San Jose, California. background of starry night
Digitalby Lauren LawrenceApril 20, 2026

Hyundai Hosts Tech Talent Forum

Technology leaders from Hyundai Motor Group will have open discussions at the inaugural HMG Tech Talent Forum on topics ranging from autonomous driving to 'smart' manufacturing.

Read More →
car outline on top of a data background
Digitalby Lauren LawrenceApril 7, 2026

Dealers Seek Actionable AI

Dealers are facing growing frustrations with current generic artificial intelligence tools, according to a survey by Lotlinx, which found they want a solution that understands their inventories.

Read More →
Ad Loading...
Ron Reahard, president of Reahard & Associates, announcing an integration with ImpactMenu to enhance F&I transaction recording, compliance and dealership performance insights.
Digitalby StaffMarch 19, 2026

Reahard & Associates Forges New Integration

The firm's F&I Insight tie-up with The Impact Group’s ImpactMenu platform is designed to enhance finance-and-insurance transaction recording for auto dealerships.

Read More →
Chris Walsh, president and acting CEO of Reynolds and Reynolds, promoting the company’s Amplify 2026 event for dealership professionals focused on technology and operations.
Digitalby StaffMarch 13, 2026

Registration Open for Reynolds Amplify Retail Summit

Advancements with Reynolds' AI Agent, Rey, will take center stage this August at the Park Hyatt Aviara in Carlsbad, Calif., near San Diego.

Read More →
A customer signs documents on a digital e-contracting tablet using a stylus while a dealership employee points to the screen, alongside the Reynolds and Reynolds and Assurant logos.
Digitalby StaffMarch 6, 2026

Automotive Training Academy by Assurant Grows Offering

A new Atlanta location on Reynolds and Reynolds' docuPAD e-contracting system is designed to broaden access for auto professionals.

Read More →
Ad Loading...
A dealership customer works with an F&I representative at a desk during the vehicle purchase process.
Digitalby StaffJanuary 30, 2026

Assurant Debuts Virtual Solution for Dealers' Staffing Challenges

Company says on-demand access to F&I specialists is shown to boost dealership efficiency and profitability.

Read More →
DigitalDecember 16, 2025

What to Do When Your Vendor Is Hacked

The quickest way to turn a breach into a crisis is to wing it. Follow this seven-step playbook to ensure you meet your obligations.

Read More →
Digitalby Hannah MitchellDecember 3, 2025

Dealer Credit Service Provider Breached

Hack exposed thousands of dealerships’ customer data

Read More →
Ad Loading...
DigitalNovember 18, 2025

Unearthing the Gold in Your Dealership Data

How to take a smarter path to revenue

Read More →