WOODCLIFF LAKE, N.J. — MINI Financial Services has launched its first social navigation mobile application, MINI Motoring, which enables users to discover the best roads in more than 50 countries.

The app allows users to rank, comment and share those roads via Facebook, email or other GPS devices as well. Users can also gain exclusive access to “gamified” features, including receiving rewards by completing certain actions in the app or by utilizing various financial account services. Currently, the rewards are quality MINI images which can be used as backgrounds on phones, desktop images or to share with friends. Plans for future rewards include winning promotional items or other MINI-centric prizes.

“MINI customers have always been extremely passionate about their cars, and we want them to feel that same sense of loyalty and satisfaction with their finance provider,” said Ed Robinson, president and CEO of BMW Group Financial Services. “That a captive finance company utilizes the latest in social and mobile media — all while playing a critical role in rewarding customer engagement and increasing loyalty — is another step in turning our customers into fans."

While the app is available to everyone, official MINI club members will find the app is preloaded to support each North American MINI Club, according to the company. Features include the ability for users to show which MINI Motoring Club they belong to, post “club-only” routes and filter by “club-only” routes

Both MINI Motoring and BMW Financial Services Ultimate Drive are free apps available at the Apple- App Store and Android Marketplace.