LAS VEGAS — MPi has launched a new tool designed to help dealership service departments sell and retain more customers. The rollout comes after the company successfully piloted its new solutions at several dealerships nationwide.

EDGE WorldClass PORTAL is an online platform that takes MPi’s successful Know Your Vehicle Report and automatically generates personalized web pages that provides detailed service recommendations, photos, videos and diagnostics in a fully interactive 3-D experience.

The PORTAL provides a central location for the dealership’s customer to view, drill down and access all multi-point inspection information with the tap of a finger or the click of a mouse. The program also features PHOTOS, a new solution incorporated into the PORTAL that provides customers with actual photos of their needed repairs to authenticate recommendations, according to the company.

Using PHOTOS, both service advisors and technicians can capture pictures quickly with an Apple mobile device or Android. The images are stored in a PORTAL photo gallery. Those photos then become a permanent part of the repair order history and can be annotated with any information that could be relevant to the customer experience. These photos can be used to help sell needed service, either on the service advisor's PC, or in a separate e-mail.

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